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CNBC'S "PEPSI'S CHALLENGE" WILL PREMIERE ON THURSDAY, NOVEMBER 10TH

(ALL TIMES IN ET)

Thursday, 11/10/2011:

9:00 PM PEPSI'S CHALLENGE

10:00 PM PEPSI'S CHALLENGE

12:00 AM PEPSI'S CHALLENGE

1:00 AM PEPSI'S CHALLENGE

Friday, 11/11/2011:

10:00 PM PEPSI'S CHALLENGE

1:00 AM PEPSI'S CHALLENGE

Sunday, 11/13/2011:

10:00 PM PEPSI'S CHALLENGE

PEPSI’S CHALLENGE

What do Diet Pepsi, Tropicana orange juice, Fritos corn chips, and Cap’n Crunch cereal have in common? They’re among the more than one billion products purchased every day that are made by PepsiCo, one of the most sprawling and iconic companies in the world. In “Pepsi’s Challenge,” a CNBC Original documentary, Correspondent Lester Holt gives viewers an exclusive look inside the new age test kitchens of the snack and beverage giant as it mounts an intensive effort to move its goods in a healthier direction. Holt presents a candid portrayal of Indra Nooyi, the outspoken CEO and Chairman of PepsiCo, and one of the most powerful women in the world. The documentary also tells the compelling story of how Pepsi broke the color barrier in American business when it hired the first all-black sales team, which braved the Jim Crow South of the 1940's.


About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news providing real-time data, analysis and information to more than 390 million homes worldwide. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m.- 8:00 p.m.) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC.com and CNBC Mobile Web (mobile.cnbc.com) offer real-time stock quotes, charts, analysis and both on-demand and live streaming video.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/