Last night, as it became apparent that the first two weeks of the NBA season would be canceled, I asked regular folks on Twitter if they could tell their own personal stories about what the continued lockout would mean to them.
I was touched by what people said in 140 characters or less. It might not mean anything, but I hope the players and the owners print this out and read it for themselves.
@gkmorgan2: I do contract event staffing work for the local team, getting paid on a per event basis. Wife teaches school. Need the $ bad.
@azjoan: My husband is a vendor. We could have a real teensy, tiny Christmas without that extra income.
@xphile101: I work part-time at an NBA arena. I need the money to pay my mortgage. I'm losing thousands if they don't play this year.
@sladdy66: I work for a fractional luxury suite company in Atlanta. Suite at Philips Arena. No games = No sales = No commission
@MVakdetara: I work as a ballboy for the Nets. I depend on my game checks and player tips to help pay for college.
@roccovitale3: My company does pyrotechnics/special fx for teams. No games = no pyro.
@SPorter130: I manage for a major concessionaire. Company is moving people around, have heard layoffs will come now that reg ssn gms canceled.
@SuperStatsDave: I do stats for a team, 4 regular season games = 1 monthly car payment
@BroncosItaly: We broadcast Utah Jazz games on our radio stations. We will lose revenue we usually get from sales.
@ReuvenFridmar: I run a direct marketing company & the Milwaukee Bucks are our client. Can't launch their campaign anytime soon.
@bjcseven: I own vending machines in an NBA arena. Tough to pay loan when no workers are there to take breaks.
@stewertberstow: Bro Jim works in ticket/group sales for Chi Bulls. Estimates he'll lose $1,522 as result of missed games. Shame.
@chrisyounes: I work the scorer's table for one of the teams. Lost my way to relax from my real job.
@1st_Time_Caller: Hundreds of ticket sales reps across the league will retroactively lose commission on sales made as each game is missed.
@tylerconway22: College senior. Been writing about the NBA since Sophomore year. No $ lost, but gonna hurt future job chances.
@noordeus: I sell beer in Boston. Bars near Garden will cut orders significantly. We will lose lots of commission.
@ChrisR0berts: I paid my community college tuition last spring/this fall with the part-time usher money job I have with the Cavs.
@ewtonynba: Work in sports TV. Tonight just cost my family $1,800 & it'll hurt me more than Kobe (losing) $1 million.
Questions? Comments? SportsBiz@cnbc.com