It’s time to cue the Barbie outrage.
Let’s face it, Barbie likes buzz and she’s gotten herself into anothermedia frenzyjust in time for the holidays.
Mattel has released a Barbie doll designed by Tokidoki, a Japanese-inspired lifestyle brand, and it is stirring up a controversy because the doll, which sports a pale pink bob, is covered with tattoos on her neck and shoulders.
No doubt, there are plenty of people who will object to the doll, but this is not a mainstream Barbie product intended for young girls. The $50 doll is being marketed to adult collectors. Only 7,400 were made and, according to the Tokidoki Website, they are all sold out.
The doll is Mattel’s latest in a series of dolls it has done with designers over the years. Other examples on the Barbie Collector website include the Countess Dracula doll designed by Bob Mackie, the Bob Mackie Circus dolland a Barbie dressed in a catsuit designed by Christian Louboutin. These designer dolls sell for $150 each.