Arnold Palmer has a lot to smile about these days, but what he lights up the most about is the success of his drink combination.
In the 1950's, Arnold Palmerstarting mixing his lemonade and iced tea. But the breakthrough that turned what is otherwise called Half & Half, came in at a restaurant in Palm Springs, Calif., years later.
"I said, 'Give me a glass of tea and a glass of lemonade,'" the now 82-year-old golf legend recalled. "I mixed it up and a lady in the restaurant heard me do that and she ordered a tea and she said 'I want a Palmer.' She called it by name and I said, 'Boy, maybe I should do something with it.'"
While Palmer turned his sporting success into a business empire from golf courses to a host of endorsements, he didn't fully capitalize on the iced tea-lemonade combination until a company called Innovative Flavors put together a business plan with the goal of licensing Palmer's name to beverage companies for the drink.
The largest brand to license Palmer's name and image has been AriZona, which currently has 40 different products featuring the name, ranging from light versions, to green tea and peach flavors.