(ALL TIMES IN ET)
9:00 PM LOVE AT FIRST BYTE: THE SECRET SCIENCE OF ONLINE DATING
10:00 PM LOVE AT FIRST BYTE: THE SECRET SCIENCE OF ONLINE DATING
12:00 AM LOVE AT FIRST BYTE: THE SECRET SCIENCE OF ONLINE DATING
1:00 AM LOVE AT FIRST BYTE: THE SECRET SCIENCE OF ONLINE DATING
FOR TV HIGHLIGHTS CONSIDERATION:
LOVE AT FIRST BYTE: THE SECRET SCIENCE OF ONLINE DATING
What happens when you mix science, love, and money? CNBC goes inside the booming online dating industry, once seen as a refuge for the socially challenged, but today a two billion dollar a year business fundamentally changing the way we seek relationships and love. From major corporate players like Match.com and eHarmony, to the hundreds of niche websites that accommodate daters of every conceivable preference and background, CNBC explores the science that claims to use secret computer algorithms to convert the desire for companionship into romantic success.
NBC News and Today Show Correspondent Amy Robach goes behind the scenes at the headquarters of the most influential online websites and profiles the small armies of computer scientists, mathematicians and psychologists who claim they can draw revealing conclusions about you not only by what you say, but by what you do – and don’t do – on their websites. Robach interviews experts who examine those claims and the science behind them, and asks whether online dating can really deliver on its promises. CNBC also profiles a number of clients who have used these sites, and explains why some seem to have met with success while others have not.
Roughly one in ten Americans visit an online dating website each month. They span the range from digitally savvy twenty-somethings to baby boomers seeking a fresh romantic start. Whatever their age, a growing number of online daters are using cutting-edge technology in an age-old quest – the search for love – and this documentary will show how plenty of digital entrepreneurs are getting rich helping them do it.
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