Buffalo Wild Wings Stats I Wanted To Know

Buffalo Wild Wing

Buffalo Wild Wing

As many of you know, I'm quite the foodie. I also love the business aspect of reporting. So when public businesses report earnings, I always page through line items & quarterly call transcripts to see what interesting nuggets I can find.

Buffalo Wild Wings is a favorite establishment of sports fans and I had previously gleaned some interesting information about its business. Thanks to the fact that the threat of the NFL and NBA lockouts are over, the 800 restaurant chain hit all time stock highs in late December. Wanting to delve a little bit deeper, I asked the company's marketing team if they could answer questions I was always curious about.

Darren: We all know the wing over time has generally gotten more expensive than the breast, which you can make boneless wings out of. What percentage of what you sell is regular wings versus boneless wings?

Buffalo Wild Wings: Our traditional wings represent 20 percent of restaurant sales and our boneless wings have grown in popularity and now represent 19 percent of restaurant sales.

Darren: What percentage of the average bill is alcohol?

Buffalo Wild Wings: Alcohol represents 22 percent of restaurant sales.

Darren: What are your top selling beers?

Buffalo Wild Wings: The top 3 are Bud Light , Coors Light and Miller Lite . Blue Moon is our fourth most popular draft beer. Overall, we are the number 1 draft beer account in the nation for all four of these brands. We also have the number 1 account for Dos Equis ( more than any Mexican restaurant chain) and the number 1 Guinness account (more than any chain or pub in America).

Darren: What are the top 3 most requested sauces?

Buffalo Wild Wings: Honey BBQ is by far our most popular sauce followed by medium and then there's a tie for third between Spicy Garlic, Asian Zing and Parmesan Garlic.

Darren: When someone gets all you can eat wings, how many wings, on average, do they eat?

Buffalo Wild Wings: Our unlimited wings promotion is a limited time offer that primarily has run during the summer months an has been successful in increasing lunch sales, but we don't have any average consumption numbers to share.

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