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Sprint Merges Some Operations, Ousts 4 Executives

Sprint is merging its sales and marketing operations for its business and consumer operations in a streamlining that includes the departure of four top executives, according to Sprint CEO Dan Hesse.

The Sprint Nextel Corp. sign is seen on the facade of a Sprint Nextel Corp. store in San Francisco, California.
David Paul Morris/Bloomberg via Getty Images
The Sprint Nextel Corp. sign is seen on the facade of a Sprint Nextel Corp. store in San Francisco, California.

The company is aiming to gain efficiencies in a rapidly evolving wireless market in which many customers buy services as individuals but use services tied to employer-related contractual discounts.

"As the wireless market has evolved, the lines between consumers and businesses have blurred," Hesse said in a memo to employees sent Friday morning and obtained by Reuters.