If there is a hero coming out of the Costa Concordia tragedy, it's Italian Coast Guard Capt. Gregorio De Falco.
He became famous for shouting at cruise shipCaptain Francesco Schettino to get back on board the sinking vessel. "Get on board, d---!" he screams in Italian.
The actual phrase he used is, "Vada a bordo, cazzo!" Many translations have "cazzo" as "dammit", but it actually refers to a man's private parts.
The incident, and the phrase, have become a call to action for those who see Italy and the EU as two sides of one coin—one side acts, while the other collapses. Italians have become so taken with Capt. De Falco's speech that an online clothier is selling T-shirts emblazoned with his famous phrase. The phrase even has its own Facebook page, and has become a popular hashtag on Twitter.