Strong Demand for Media Technology: Comcast CEO

Consumer demand for media technology is strong, and small- and medium-sized businesses will be a growth area for media technology in the next few years, the chairman and CEO of Comcast told CNBC Thursday.

"It has been one of the most exciting times we have seen. Consumers' appetite for new products is very high," Brian Roberts said in an interview from the World Economic Forum in Davos, Switzerland. "Our products are very well positioned."

Comcast is the majority holder of NBC Universal and CNBC.

Roberts pointed to a partnership between Comcast and Walt Disney that will allow consumers watch channels, including on-demand products, on any device of their choosing.

Looking forward, the chief executive said that small- and medium-sized businesses will be a primary growth area for the company. Business customers of that size bring improved margins compared with consumers.

Brian L. Roberts
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Brian L. Roberts

Broadband, Roberts said, will in all likelihood be the second strongest growth area for Comcast.

The CEO also said that Comcast recently has seen improvement in its advertising business.