In the summer of 2011, CNBC traveled to North Dakota to witness the jobs boom created by what can best be characterized as a modern-day oil rush.
In the rock underneath the surface, some say there is upwards of 24 billion barrels of oil. With the advent of horizontal drilling and fracking (also known as hydraulic fracturing), the oil in the Bakken Formation has begun to flow at a tremendous profit.
Everywhere we went, people talked about six-figure jobs, money and opportunity. People drove into places like Williston, North Dakota — widely considered the center and symbol of this oil boom — and before dinner, they found high-paying jobs.
Many said that it felt too good to be true — or lasting.