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CNBC EXCLUSIVE: CNBC TRANSCRIPT: BOB IGER, THE WALT DISNEY COMPANY PRESIDENT AND CEO, ON CNBC’S “CLOSING BELL WITH MARIA BARTIROMO” TODAY

WHEN: TODAY, TUESDAY, FEBRUARY 7, 2012

WHERE: CNBC’S “CLOSING BELL WITH MARIA BARTIROMO

Following is the unofficial transcript of a CNBC EXCLUSIVE interview with The Walt Disney Company President and CEO Bob Iger on CNBC’s “Closing Bell with Maria Bartiromo” (M-F, 4-5pm ET).

All references must be sourced to CNBC.

Video: Disney's Iger on Q1 Results

MARIA BARTIROMO: WE ARE GOING TO CONTINUE LOOKING BEHIND THESE NUMBERS HERE. THE QUARTERLY NUMBERS ARE OUT. WE GO BEHIND THE HEADLINES NOW WITH THE MAN IN CHARGE. AS YOU KNOW, JULIA BOORSTIN IS AT WALT DISNEY HEADQUARTERS IN BURBANK. WE HAVE AN EXCLUSIVE INTERVIEW WITH PRESIDENT AND CEO BOB IGER. MR. IGER, THANKS VERY MUCH FOR YOUR TIME TODAY. THANK YOU FOR JOINING US.

BOB IGER: THANK YOU, MARIA.

MARIA BARTIROMO: LET ME KICK IT OFF AND GET YOUR TAKE ON WHAT DROVE THE QUARTER. WE, OF COURSE, HEARD FROM ANALYSTS ABOUT THE IMPORTANCE OF ESPN. BUT WHAT CAN YOU TELL US IN TERMS OF THE BUSINESS IN THE LAST THREE MONTHS, IN TERMS OF ADVERTISING, AND EVEN PARKS BOOKINGS?

BOB IGER: WELL, WE HAD REAL STRENGTH AT OUR MEDIA NETWORKS, LED BY THE DISNEY CHANNEL AND ESPN. WE HAD A GREAT QUARTER AT OUR PARKS AND RESORTS. I THINK IN GENERAL, ADVERTISING WAS RELATIVELY STRONG FOR THE QUARTER. AND I THINK IT SAYS A LOT ABOUT THE FIVE BRANDS THAT COMPRISE THE COMPANY'S BUSINESSES. ESPN, ABC, MARVEL, PIXAR, AND OF COURSE, DISNEY.

MARIA BARTIROMO: AND OF COURSE IT'S CLEAR THAT THE GROWTH IS COMING ORGANICALLY AT THE COMPANY, QUITE STRONGLY. BUT I'M JUST LOOKING AT A LIST OF SOME OF THE ACQUISITIONS THAT YOU'VE OVERSEEN SINCE TAKING OVER AS CEO BACK IN '05. DOES THE GROWTH IN 2012, AND BEYOND, LARGELY COME THROUGH ORGANIC MOVEMENT, OR ARE YOU EXPECTING TO CREATE NEW REVENUES THROUGH NEW DEALS?

BOB IGER: WELL, WE'RE GROWING ALL OF OUR BUSINESSES. WE'RE GROWING THE DISNEY BUSINESSES. OBVIOUSLY PIXAR HAS CONTRIBUTED MIGHTILY TO THAT. WE CONTINUE TO GROW, WHAT I’LL CALL OUR BRANDED CONTENT BUSINESS, THE MARVEL ACQUISITION IS A GOOD EXAMPLE OF THAT. THE MOVIE WE'VE GOT COMING OUT THIS MAY, AVENGERS, WILL SAY A LOT ABOUT THAT ACQUISITION AND ITS GROWTH POTENTIAL. WE'RE CONTINUING TO LOOK FOR OPPORTUNITIES ESSENTIALLY ACROSS THOSE FIVE BRANDED BUSINESSES THAT WE'RE IN.

JULIA BOORSTIN: I WANT TO ASK YOU ABOUT THE THEME PARKS BUSINESS. YOU HAD 18% INCREASE IN OPERATING INCOME. I SEE HERE YOU HAD INCREASED GUEST SPENDING AND ATTENDANCE. WHAT DO THE BOOKINGS FOR THE CURRENT QUARTER TELL YOU ABOUT WHAT WE'RE GOING TO SEE IN TERMS OF THE CONSUMER SPENDING AND THE HEALTH OF THE AMERICAN CONSUMER?

BOB IGER: GENERALLY THE NUMBERS AT OUR PARKS ARE VERY ENCOURAGING. WE'VE HAD INCREASED ATTENDANCE. AND AS YOU MENTIONED, WE'VE HAD INCREASED SPENDING WHEN PEOPLE COME. TICKET PRICES, HOTELS, FOOD AND BEVERAGE, FOR INSTANCE. I THINK THAT SAYS A LOT ABOUT THE AMERICAN CONSUMER. AND OF COURSE, IT WOULDN'T BE RIGHT IF I DIDN'T SAY IT SAID A LOT ALSO ABOUT THE EXPERIENCE THAT WE OFFER IN THE STRENGTH OF OUR BRAND.

JULIA BOORSTIN: I HAVE TO ASK YOU ABOUT ADVERTISING. I SEE THAT IT'S FLAT HERE FOR ESPN AND ABC. HIGHER RATES OFFSET BY DECREASED RATINGS. WHAT ARE YOU GOING TO DO TO HELP THE RATINGS PROBLEM?

BOB IGER: THE ESPN STORY IS, I THINK, DESERVES A LITTLE BIT OF EXPLANATION. WE HAD AN NBA STRIKE THAT GOT THE SEASON STARTED LATER, SO ESPN WAS DEPRIVED OF GAMES IN THE QUARTER. AND THE BCS SHIFTED OUT FROM ONE QUARTER TO THE NEXT. IF YOU LOOK AT ESPN, THE RATINGS ARE JUST FINE AT ESPN. WE HAD SOME SHIFTS IN PROGRAMMING. AND IN FACT, IF YOU BACK OUT THOSE SHIFTS, ESPN'S ADVERTISING WAS ACTUALLY UP FOR THE QUARTER. AT ABC, ACTUALLY, THE STORY IS FAIRLY GOOD. THEY PUT SOME NEW PROGRAMS ON THE SCHEDULE THIS YEAR. WE THINK BODE WELL FOR ITS FUTURE. AND THEY HAVE FIVE NEW LAUNCHES, ONE TONIGHT FOR INSTANCE. THEY ALL LOOK VERY ENCOURAGING.

JULIA BOORSTIN: SPEAKING OF TELEVISION, ARE YOU IN TALKS WITH UNIVISION TO LAUNCH A NEW CABLE NEWS CHANNEL?

BOB IGER: I READ THE SAME STORY AND I DON'T HAVE ANYTHING TO SAY ABOUT IT.

JULIA BOORSTIN: MY SOURCES TELL ME EVEN THOUGH THE DEAL ISN'T INKED YET, THE TWO COMPANIES ARE PLANNING TO GET SOMETHING UP AND RUNNING BEFORE NOVEMBER. ANY TRUTH TO THAT?

BOB IGER: NO FURTHER COMMENT ABOUT IT.

JULIA BOORSTIN: FAIR ENOUGH. I HAVE TO ASK ABOUT THESE TWO NEW CRUISE SHIPS. ONE'S ALREADY LAUNCHED, ONE IS ABOUT TO LAUNCH. DO YOU EXPECT BOOKINGS TO SUFFER BECAUSE OF THE COSTA TRAGEDY?

BOB IGER: WELL, WHAT WE'RE SEEING WITH THE CRUISE SHIPS IS ACTUALLY ENCOURAGING AS WELL. OUR FOUR SHIPS, BECAUSE ONE COMES ONLINE JUST IN A COUPLE OF MONTHS, ARE ABOUT 75% BOOKED FOR THE YEAR. AND WE HAVE ADDED 40% MORE INVENTORY. SO WE'RE SELLING MANY MORE ROOMS. WE'RE ABOUT 75% BOOKED. THAT'S A VERY GOOD SIGN, I THINK THAT SAYS A LOT ABOUT THE BUSINESS AND ABOUT THE ECONOMY. OVERALL, THE ENTIRE CRUISE SHIP BUSINESS WAS AFFECTED BY THE CRASH IN ITALY. AND I KNOW THAT WE CAN SPEAK FOR OURSELVES, BUT WE KNOW THIS IS TRUE ACROSS THE BUSINESS, THAT OUR CALL CENTERS HAVE DECREASED IN VOLUME. AND OUR BOOKINGS FOR THE WEEK WERE DOWN SOMEWHAT BECAUSE OF THAT. BUT GENERALLY SPEAKING, WE'RE LOOKING AT A VERY, VERY HEALTHY YEAR AHEAD FOR THAT BUSINESS.

JULIA BOORSTIN: DOES THAT MEAN YOU SEE A STRONGER ECONOMY NOW THAN WHAT WE SAW A YEAR AGO?

BOB IGER: I'D HAVE TO SAY YES TO THAT. WHEN YOU ADD 40% INVENTORY AND YOU'RE 75% BOOKED FOR THE YEAR, I THINK THAT SAYS A LOT. EITHER ABOUT THE BUSINESS, OR ABOUT THE ECONOMY, OR ABOUT BOTH.

JULIA BOORSTIN: I HAVE TO ASK YOU ABOUT SOPA AND PIPA, I KNOW DISNEY WAS A BIG PROPONENT OF THE ANTI-PIRACY LAWS. WHAT DO YOU MAKE OF THEIR DEFEAT?

BOB IGER: I THINK LOST IN ALL THE RHETORIC AND ALL THE DEBATE IS THE FACT THAT YOU HAVE FOREIGN SITES THAT ARE STEALING OUR PROPERTY AND RESELLING IT. AND IN DOING SO, I THINK THEY'RE DEPRIVING HONEST, GOOD AMERICAN WORKERS OF JOBS. AND THEY'RE HARMFUL TO OUR ECONOMY. THEY'RE NOT PAYING TAXES. AND I THINK THAT THE BATTLE SHOULD NOT BE AGAINST HOLLYWOOD AND THE TECH SECTOR, WE SHOULD BE TOGETHER BATTLING THOSE THAT ARE STEALING OUR PROPERTY AND RESELLING IT. AND AS I SAID, HURTING OUR ECONOMY. AND SO I THINK WE SHOULD ALL HAVE A STAKE IN THIS. AND WE SHOULD FIGURE OUT A SOLUTION TO IT AS WELL. I THINK IT'S IN OUR BEST INTERESTS, BOTH THE TECH SECTOR AND THE HOLLYWOOD COMMUNITY, TO DO THAT.

MARIA BARTIROMO: MR. IGER, THAT'S A POSITIVE WAY TO PUT IT. THANK YOU FOR THAT, ACTUALLY. LET ME ASK YOU ABOUT SOME OF THE CHANGES WE'VE SEEN IN TERMS OF DIGITAL AND WHAT'S GOING ON ON THE INTERNET, DOES INTERNET DISTRIBUTION GIVE DISNEY MORE LEVERAGE TO ACTUALLY RAISE FEES, HIGHER FEES FOR ESPN, FOR EXAMPLE? HOW DO YOU CHANGE THE BUSINESS, GIVEN THESE NEW VENUES FOR DISTRIBUTION?

BOB IGER: WELL FIRST OF ALL, THE NEW VENUES FOR DISTRIBUTION GIVE US AND A LOT OF CONTENT OWNERS ADDITIONAL OPPORTUNITIES TO REACH MORE PEOPLE IN MORE COMPELLING WAYS. IT GIVES THE CONSUMER A BETTER EXPERIENCE. MOBILITY, I THINK, IS ONE EXAMPLE OF THAT. OF HAVING THE ABILITY TO WATCH THESE CHANNELS ON THESE COMPELLING NEW DEVICES ANYWHERE, ANYTIME. THE COMCAST DEAL THAT WE DID IS GROUNDBREAKING IN MANY WAYS. ONE WAY THAT IT'S GROUNDBREAKING IS IT BALANCES THE RECOGNITION THAT THIS IS A GREAT BUSINESS MODEL FOR US, AND FOR OUR DISTRIBUTORS, AND A VALUED PRODUCT TO ITS CUSTOMERS. BUT IT ALSO GIVES US THE ABILITY TO TAKE ADVANTAGE OF THE NEW TECHNOLOGY PLATFORMS AND OFFER MORE TO THE CONSUMER, AND MORE TO THE DISTRIBUTOR BECAUSE THEY CAN ALSO OFFER THEIR CONSUMERS THIS, IN EFFECT, ADDED NEW VALUE AND ADDED NEW SERVICE. I THINK THAT SAYS A LOT. THE FACT IS THAT THIS COMPANY HAS LOOKED AT TECHNOLOGY AS A MEANS OF DELIVERING MORE OPPORTUNITY TO US, BECAUSE WE CAN SIMPLY REACH MORE PEOPLE MORE OFTEN. AND DRIVE UP REVENUE IN THE PROCESS. BUT WE ALSO BELIEVE THAT IT DOESN'T HAVE TO BE MUTUALLY EXCLUSIVE WITH CERTAIN CURRENT BUSINESS MODELS LIKE THE MULTICHANNEL CABLE AND SATELLITE BUSINESS MODELS.

MARIA BARTIROMO: SO YOU'RE HAPPY WITH HOW YOU CAN MONETIZE THAT?

BOB IGER: WE ARE QUITE HAPPY. WE BELIEVE WE CAN MONETIZE IT, NOT ONLY BY SELLING CERTAIN PRODUCTS DIRECTLY TO THE CONSUMER, BUT BY ADDING VALUE TO THE MULTICHANNEL SERVICE AND ENABLING DISTRIBUTORS TO MONETIZE IT BETTER, AND IN THE PROCESS, ABLING US TO ALSO MONETIZE WHAT WE'RE OFFERING THOSE DISTRIBUTORS.

JULIA BOORSTIN: ALL RIGHT. BOB IGER, THANK YOU SO MUCH FOR TALKING TO US ABOUT YOUR EARNINGS.

MARIA BARTIROMO: THANKS VERY MUCH, MR. IGER. WE'LL SEE YOU SOON.

BOB IGER: OKAY, MARIA. THANK YOU.

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