Increasing Demand by Weaving Information into Small Spaces
Jason White hit on the idea to use QR codes as a way to increase demand for his label business. After watching his wife scurry around a big-box clothing store scanning QR codes in an attempt to unlock the largest discount or win a prize, White wondered why they weren’t seeing them on clothing tags. Thus, Quality Woven Labels was born, which now weaves QR codes into clothing labels.
White says that clothing tags with QR codes prevent clothing designers from having to cram too much unsightly information onto their tags. Washing instructions can now be given remotely. Also, it makes clothing more social and interactive. Companies can offer information about the product via video, pictures, or text, and show product reviews while the consumer is still in the store or facilitate active sharing after the item is purchased.
By using QR codes, Jason was able to differentiate his products from the competition and find a way to increase demand. "With so many clothing designers going tagless, we used the QR code strategy to reinvent the woven label," he said.
QR Codes as a Product Extension
Sarah Boisvert, co-founder of PotomacPhotonics Inc.,saw QR codes as a way to extend her company’s product offering. Already working in the microfabrication industry, her company decided to focus on making your QR codes permanent through laser engraved QR codes on permanent objects, such as a key chain or card case, to create a paperless business card.