(ALL TIMES ARE IN ET)
9:00 PM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT
10:00 PM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT
12:00 AM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT
1:00 AM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT
"THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT":
CNBC goes inside Costco, the huge and hugely popular chain famous for turning the experience of shopping in a warehouse into an adventure. The nation’s third largest retailer has thrived by turning convention on its head: Costco never advertises, charges its 65 million members to shop there, and doesn’t mark up any product more than 15 percent. It seems like a business model that shouldn’t work, except that it does, generating billions in profits along with intense customer loyalty.
Correspondent Carl Quintanilla shows how Costco has grown to 600 stores and $88 billion in annual sales, attracting some of the most loyal and affluent customers in the business. They return repeatedly for the treasure-hunt thrill of Costco’s constantly changing inventory, including diamond rings, steaks, wedding dresses and caskets. This CNBC Original documentary also looks at the possibility of a “Costco Effect” and explores whether buying those 28-packs of pretzels and oversized bottles of salad dressing saves money, and whether it leads customers to consume more.
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