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CNBC'S "THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT" WILL PREMIERE ON APRIL 26TH

(ALL TIMES ARE IN ET)

Thursday, 4/26/2012:

9:00 PM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT

10:00 PM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT

12:00 AM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT

1:00 AM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT

"THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT":

CNBC goes inside Costco, the huge and hugely popular chain famous for turning the experience of shopping in a warehouse into an adventure. The nation’s third largest retailer has thrived by turning convention on its head: Costco never advertises, charges its 65 million members to shop there, and doesn’t mark up any product more than 15 percent. It seems like a business model that shouldn’t work, except that it does, generating billions in profits along with intense customer loyalty.

Correspondent Carl Quintanilla shows how Costco has grown to 600 stores and $88 billion in annual sales, attracting some of the most loyal and affluent customers in the business. They return repeatedly for the treasure-hunt thrill of Costco’s constantly changing inventory, including diamond rings, steaks, wedding dresses and caskets. This CNBC Original documentary also looks at the possibility of a “Costco Effect” and explores whether buying those 28-packs of pretzels and oversized bottles of salad dressing saves money, and whether it leads customers to consume more.

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news providing real-time data, analysis and information to more than 390 million homes worldwide. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m.- 8:00 p.m.) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC.com and CNBC Mobile Web (mobile.cnbc.com) offer real-time stock quotes, charts, analysis and on-demand video.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/