On Friday, the Fast Money pros were taking a long hard look at Starbucks after a new catalyst emerged, one which could drive shares sharply higher.
That catalyst comes in the way of a new coffee/espresso machine called Verismo, which will be a single-serve competitor to the Keurig made by Green Mountain.
On the news, buyers sent Starbucks well into the green.
And according to OptionMonster Jon Najarian, “there are bets being placed that Starbucks stock 6 months from now – even 3 months from now – will be a lot higher. And that’s even though the new machines won’t be in stores until September.”
Credit Suisse analyst Keith Siegner thinks the optimism is well founded.
“It’s yet another example of how Starbucks is translating their brands into sales and profit levers. That’s what this shows. That’s why investors are bullish. This (will help) Starbucks sustain a 20% growth rate over the next 3-5 years.”
And if you think all this hype is exactly the reason to bet against Starbucks, which has gained slightly less than 20% in the last 3 months, think again.
“I think it’s tough to bet against Starbucks,” says Siegner.
Not only does he see Verismo as a catalyst but he reminds us that Starbuck’s new Blond Roast recently launched - another positive catalyst.
“There’s plenty of reasons to stay in this stock for the long-term,” he says.