Will Hunger Games Generate Appetite for These Stocks?

The Hunger Games doesn't open nationwide until Friday but already the movie is white hot. Does that mean related stocks are about to catch fire, too?

There are many different ways to play The Hunger Games; but the Fast Money desk thinks the easiest is the so-called Hunger Game Index compiled by Motely Fool.

Take a look at some of the names:

Lions Gate - This studio is releasing the film, and has gained more than 10% in the last 5 days on enthusiasm about box office. (Also investors are bullish on the new season of Mad Men, also produced by this studio.)

Scholastic - The publisher has the exclusive United States rights to The Hunger Games series.

Amazon - This e-tailer may report an increase in revenue based on site traffic for the book.

Mattel - The company is creating a doll inspired by Hunger Games characters.

Imax - This is the kind of film die hard fans may want to immerse themselves in, and therefore may opt to see it in Imax theaters.

What's the trade?

Fast Money pro Brian Kelly says go straight to the well -- go long Lions Gate . “This stock keeps going up, so why no buy it,” he says.

“I’d play Amazon ,” counters Steve Grasso. “It seems to have bounced off $175 with authority.”

Tim Seymour doesn’t like any of the stock listed above in the Hunger Games Index. Instead he suggests longDreamworks. “This is a place where there’s value,” he explains.

Guy Adami also suggests a name outside the index. “I’d look at Regal Entertainment – they have a monster short interest – and the shorts could get squeezed if The Hunger Games increases their traffic.”

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Trader disclosure: On March20, 2012 , the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Tim Seymour is long BAC; Tim Seymour is long INTC; Tim Seymour is long CSCO; Tim Seymour is long YHOO; Tim Seymour is long FCX; Tim Seymour is long GFI; Guy Adami is long C; Guy Adami is long GS; Guy Adami is long INTC; Guy Adami is long AGU; Guy Adami is long MSFT; Guy Adami is long NUZ; Guy Adami is long BTU; Brian Kelly is long SMH; Brian Kelly is long QQQ CALLS; Brian Kelly is long SPY CALLS; Brian Kelly is long IWM CALLS; Brian Kelly is long KRE; Brian Kelly is long SPY; Brian Kelly is long IWM; Brian Kelly is long USG; Brian Kelly is long IYR; Brian Kelly is long ITB; Brian Kelly is long US DOLLAR; Brian Kelly is short AUSSIE $; Brian Kelly is short YEN; Brian Kelly is short NEW ZEALAND $; Steve Grasso is long FRO; Steve Grasso is long ANR

CNBC.com with wires.