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Google’s Earnings Report - What To Watch

If you a tech investor, chances are you’re on pins and needles, ahead of Google’s earnings report, scheduled to be released Thursday after the bell.

Although the report will be chock full of information, the Fast gang says the pros will be focused on a handful of metrics.

Ahead of the broadcast, Ken Sena of Evercore Partners gave us the following list as the top 3 things to watch.

Google’s Q1 Report - What To Watch
-Impact of mobile in cost per click
-Regional changes on revenue
-Spending
Source: Ken Sena, Evercore Partners

“Of these the most important metric will be revenue growth,” Sena explains during an interview on Halftime. “Look for that to be driven by paid clicks – people will want to know the what kind of strength and durability does the revenue line have.”

If you’re a trader looking to play the results, Fast pro Guy Adami says that Google often trades in a pattern, after earnings are released.

“Over the last few quarters – the first move has been the move to fade,” he explains. “In other words, expect the initial knee-jerk reaction to be extreme, then do the opposite.”





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Trader disclosure: On Apr 11, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Guy Adami is long C; Guy Adami is long GS; Guy Adami is long INTC; Guy Adami is long AGU; Guy Adami is long MSFT; Guy Adami is long NUE; Guy Adami is long BTU; Patty Edwards is long for clients YUM; Patty Edwards is long for clients MCD; Patty Edwards is long for clients SBUX; Patty Edwards is long for clients PM; Patty Edwards is long for clients SNPS; Patty Edwards is long for clients INTC; Patty Edwards is long for clients MSFT; Patty Edwards is long for clients QCOM; Patty Edwards is long for clients BKCC; Patty Edwards is long for clients SYT; Patty Edwards is long for clients GLD; Patty Edwards is long for clients AAPL; Patty Edwards is long for clients WLT; Patty Edwards is long for clients ANR; Patty Edwards is long for clients T; Patty Edwards is long for clients HSY

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