Adobe Systems hopes to capture a new generation of creative professionals with the release of its latest software package, Shantanu Narayen, Adobe Systems president and chief executive, said on CNBC's "Squawk on the Street."
Adobe announced the release of Creative Suite 6 (CS6), which includes Photoshop and Illustrator, earlier Monday. The latest software will be available through Adobe's Creative Cloud for a monthly subscription fee, starting at $50 for customers who sign up for a year. Previous Creative Suite versions were not available via the cloud.
"We are reimagining the entire creative process, delivering brand new applications with CS6, new application and new creative services and the whole goal is to attract the next generation of creative professionals," Narayen said on CNBC.
The company expects to attract a new set of customers, including those who create content for the web, applications and mobile devices.
CS6 will also be available as a packaged unit, with prices ranging from $275, for the most basic upgrade, to $2,599 for the "Master Collection."
Adobe expects the new release of CS6 via cloud to prove net positive for the company in 12 to 18 months, Narayen said.
"We certainly think this is going to be accrete to the company, both in terms of attracting new customers and the existing customers. In addition to offering this entire creative cloud I think it allows us to offer new services," Narayen said on CNBC.