CNBC's Squawk Box ‘Book Club Blue Chip Award’ Given to Branson and Malkiel

CNBC Squawk Book Club
CNBC Squawk Book Club

My colleagues on CNBC's ‘Squawk Box’turned another chapter today in their newly formed Book Club.

This morning they talked with two great authors - two men who have each made a lasting impact on the business world - both deserving of the show's "Blue Chip Book Club Award."

Sir Richard Branson founder and chairman of Virgin was selected for his book, "Screw Business as Usual."

In his book, Branson makes the case that corporations need to step up to the plate to join with governments and charity organizations to help solve the world's greatest problems.

You can click here to hear the entire interview with Sir Branson.

This morning's other recipient Burton Malkiel, the former chairman of the Economics Department at Princeton University and the author of the classic, "A Random Walk Down Wall Street" - first published in 1973 and now in its 10th edition.

Malkiel's main lesson in his book was that you can't time the market - a lesson he maintains is as relative now as it was when he first wrote the book. He says his research proves that all too often the individual investor buys high and sells low - and you know that's the big investment no-no!

You can click here to hear the entire interviewand to hear where Malkiel says you should put your money - including the one ETF fund he says belongs in your portfolio.

Tune In

Tomorrow on Squawk Box:


Email me at bullishonbooks@cnbc.comAnd follow me on Twitter @BullishonBooks