Consumer Nation

Men Are Out-Shopping Women Online

Bernhard Lang | Getty Images

It might be time for the consumer lexicon to change. Retailers usually refer to shoppers as “she,” but turns out, men are out-shopping women online.

According to digital performance company iProspect, there are 19 million affluent men online, and the vast majority of them are shopping. Nearly half of these wealthy men spend more than $4,000 a year online.

Luxury menswear and accessories are leading the growth trend. Seventy percent of affluent men prefer to both research and buy online, with more than a quarter of them making purchases weekly. (Sorry ladies, but 84 percent of these guys are buying for themselves.)