CNBC’S JULIA BOORSTIN SPEAKS WITH SOME OF THE BIGGEST NAMES IN THE INDUSTRY ABOUT THEIR VISIONS FOR THE FUTURE OF TV
Following are excerpts from CNBC’s documentary “Stay Tuned…The Future of TV,” premiering Monday, May 7th at 9PM ET.
All references must be sourced to CNBC’s “Stay Tuned…The Future of TV.”
COMCAST CEO BRIAN ROBERTS
Brian Roberts On Consumer Interaction with TV:
Well the first big headline is that consumers are still in love and using television. And that's one of the reasons we wanted to buy NBCUniversal. Television and movies are still incredibly relevant. And they just are evolving to work on all these-- different devices. And that's growth and stimulation while it creates technological risk. It's still number one. People love television. Two, I think you're seeing much more usage On Demand and user-controlled. And you're seeing an importance in navigation and search. Just as you saw it with the Internet you're seeing it become more and more important to a TV user.
Brian Roberts On TV and the Internet:
I think if you're trying to have-- fresh, original voices in the television landscape and it can be done through the Internet, absolutely. And we're seeing that today. It's happening in journalism. And it's happening throughout the world. So it's a very exciting time. And it's liberating. And our first point of view is, well let's make sure we have the best Internet connection-- available to the consumer. And we keep evolving to their needs. And we've added Wi-Fi for instance to every home that takes our new Internet connection because that's what makes it even better when you have a tablet or a smart phone.
Brian Roberts On Growth of Broadband Customers:
I think people are doing things over the Internet that we didn't even dream about whether it's Facebook or Google or now it's lots and lots of video. It's Netflix. It's-- at the same time as I look forward ten years, we can't pretend the world's going to stop. We did a demonstration-- for instance in Chicago last year where we went from what's today about 10 or 20 megabits a second to a billion bits a second. And we didn't have to change the wire. We just had to devote more of the allocation within the wire to broadband and less to what you would call traditional television. And we can make that transition over the next few years.
IAC CHAIRMAN BARRY DILLER
Barry Diller On Innovation in Broadcasting:
The main media companies, since their births, have not been innovative. They have always tried to prevent innovation from happening, and never invested in R&D. You don't have a modern media company or interactive media company where you're paying money into pure R&D. If you're not experimenting, or innovating, and not risking your so to speak closed business to new business models and ways of behavior, you'll inherit the wind.
It's possible I mean, there's no question that it is in some respects competitive, but when you look at the diversity of cable and you look at how many people like whether it's the Golf Channel or ESPN or Nickelodeon or you know endless other pure-bred cable program services I'm not so sure it's going to cut cords though it might.
Barry Diller On Where People Watch TV:
There's many people who will say I still want my ESPN, I'm still going to subscribe to cable or satellite but this is a different product, this is more so to speak particularly for young people who think paying lots of money for cable for all cable services doesn't really make sense for their style of life and that this is essentially a more contemporary approach, using the Internet which they use now on all sorts of devices to use the Internet to watch video to watch movies to watch whatever. This is just watching it over the Internet with the Internet endless amount of possibilities is appealing whether or not you have cable or don't have cable believe me this is not going to have some dire impact on the cable industry I just think it's a general alternative.
TWITTER CEO DICK COSTOLO
Dick Costolo On Twitter Changing the Media World:
We think of Twitter as transforming the way people consume media. Articles-- even movies. You used to have the few people in your living room that you were having a shared conversation with about what you were watching, it's now exploded beyond the bounds of the living room and it-- it's the world that's having a conversation about what we're all watching.
If you think about the next evolution of this and where it goes from here, if Twitter is the second screen where this conversation is happening about what we're all looking at, the next evolution is to bring that conversation back into the programming so that these two things start to feed off each other. I think what we'll see then is where-- Twitter, the conversation on Twitter, starts to actually impact what's happening during the program itself in a real-time feedback loop. You can imagine a world in which Twitter users are voting about something on a reality TV show on Twitter in real-time. And we see that impact the program live as it's happening.
Dick Costolo On Media Devices Impacting Twitter:
I don't know that that specifically changes things for us. Because people are just as easily and readily used to looking at their iPhone or their Android phone or whatever other brand you want to reference. People are just as easily looking at their tablet while they're looking at TV. I don't think that that specifically-- that hardware component specifically will have an impact on the way people socially engage with television.
Dick Costolo On the Future of Twitter:
In the future, and very soon, it can be original programming. It can be a live stream. It can be backstage at what we're seeing live on TV right now. So I think that it can be both an accompaniment to what we're seeing on TV and look like an actual live second viewing of the show. Or it can be its own original programming that is then backed up on TV. We've started to create live streams embedded in Twitter with partners. And-- you know, artists and DJs and musicians. I think that we'll continue to go down that path. and there will be all sorts of interesting opportunities as you think of live TV and its second screen accompaniment.
THE WALT DISNEY COMPANY CEO BOB IGER
Bob Iger On Disney's Brand Strategy:
Our strategy is focus on brands. We have five critical brands. Almost everything we do at the company falls under one of those brand umbrellas. Disney, Marvel, Pixar, ABC, ESPN. We're investing most of our capital in that space. A lot of it in media. Some of it in-- I'll call it site-based entertainment. Our theme parks, for one. And so the brand play for us is pretty clear. Our brand proposition is be consumer friendly. Be innovative. Basically be there for your customer no matter where they are.
Bob Iger On Disney Repurposing TV for the Web:
The big picture philosophy is not look at-- the business as-- one platform and then another platform and another. It's to look at it first-- for this company as the investment in and the creation of branded, high quality intellectual property product. And then to take advantage of platforms-- old and new-- present and future, to reach as many people as possible. Not just to monetize the product, in our case, but to build brands and to build a tighter relationship with the customer.
Bob Iger On the Multi-Channel Subscription Model:
One of the reasons it's ground-breaking is, first of all-- it respects what is clearly a very valuable business model. Not just for this company but-- for other companies in the intellectual property space and for distributors. That multi-channel-- subscription model is very successful. It has delivered great value to shareholders of these great companies now for a number of years and I believe it will continue to.
TIME WARNER CEO JEFF BEWKES
Jeff Bewkes On Accessing Cable Anywhere:
We know that people want to choose when to watch their favorite network or favorite show. And the truth for every TV network is the TV network owns the content. And you as a viewer, you've paid to have the right to the content. So you deserve to have your network when you want it and where you want it.
We all grew up knowing that first you had a TV dial. You could go pick up a channel and you knew when you went to your channel, you'd find it. Well now you're basically going to know that the whole TV channel guide is sitting on your Internet device.
And whether you're at home and you're watching on a laptop or whether you're out and you're holding a tablet, you can go to your channel and you can get-- you know, pick up your favorite show on your favorite channel. They all need to be the same. They all need to be available. They all need to be on demand. They have to be easy to use. I think we're almost there.
Jeff Bewkes On the 'Golden Age' of TV:
Everyone has all these channels in their home on their television set. They deserve to have those on demand on their TV and on every other device they own. It doesn't cost anyone any more money. It doesn't cost the viewers more money. It doesn't cost the networks more money. So it's a very powerful economic situation. And if you add it to the incredible health and vitality and quality of the TV business, I mean, you know from your own show, this is the best quality of TV that's ever existed. It's really the golden age of television is right now.
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