Facebook Eyes Higher Price Range: Sources

Despite earlier reports of weak demand, Facebook’s initial public offering is highly oversubscribed and could result in a higher price range for the shares next week, sources told CNBC Friday.

Juan Mabromata | AFP | Getty Images

The company could issue a revised filing with a higher price range around Tuesday of next week, according to these people.

Much of that demand is the result of institutional investors, according to one of these people — Facebook expecting a standard 10 percent to 20 percent of the deal to go to retail investors, who historically have had strong appetite for name-brand technology stocks such as Facebook.

Since the company’s roadshow is still ongoing, the calculus around pricing and demand could change, these people added. The order book on the deal is expected to close next Wednesday, the day before the company is set to finalize a price for the deal.

Facebook has filed to price its IPO at a range of $28 to $35 a share — in a deal that could raise up to $13.6 billion in proceeds, and value the company at around $96 billion.

A Facebook spokesperson declined to comment on the IPO.

By CNBC's Kayla Tausche and Jesse Bergman
@kaylatausche & @jbergmancnbc