The highly anticipated initial public offering by Facebook’s marks the coming-of-age for online social media.
Facebook’s value has been pumped sky-high by marketers in the US and worldwide who are flocking to online social platforms like Facebook to capitalize on the opportunity to leverage consumer relationships to sell their products and services.
But this period between Mother’s Day and Father’s Day is an appropriate time to let marketers in on a secret. The amount of brand conversation taking place on Facebook and other social networking sites is a drop in the bucket compared to the real world conversations between parents and kids, spouses, friends, and with colleagues at work. And the impact of these real world conversations is considerably bigger, as well.