It didn't take long for critics to question whether General Motors is wrong to pull $10 million in direct ads on Facebook. Despite the criticism, GM is not changing its stance. The world's largest automaker believes that it is better served not running direct ads on the world's largest social network.
GM issued a statement explaining its decision to cut back on Facebook marketing saying, "...while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers."