CNBC & CNBC.com Present Coverage with Senior Correspondent Scott Cohn Revealing America’s Top 5 States for Business Throughout CNBC’s Business Day Programming and Online on Tuesday, July 10th
ENGLEWOOD CLIFFS, N.J., July 2, 2012—The economy is slowly coming back, but with jobs still in short supply it has never been more important for America to get back to work. Find out which states are keeping the U.S. in business.
Starting Monday, July 9th through Thursday, July 12th, CNBC, First in Business Worldwide, will broadcast the results of its sixth annual study of America’s Top States for Business. The network will build a special event around this CNBC exclusive study with the complete rankings being revealed, along with the winning state, on Tuesday, July 10th, throughout the network’s Business Day programming. The complete ranking for all 50 states will be available on CNBC.com and include an in-depth look at each of their respective rankings.
CNBC Senior Correspondent Scott Cohn will broadcast live from the top-ranked state starting Monday, and will count down CNBC’s 2012 list of America’s Top States for Business Tuesday, beginning on “Squawk Box” (6AM-9AM ET) with the top state being revealed on “Closing Bell with Maria Bartiromo” (3PM-5PM ET).
On Tuesday, July 10th, CNBC.com will reveal, in conjunction with on-air, the complete list of America’s Top States for Business rankings. In addition, topstates.cnbc.com will feature a wealth of coverage about each state including economic snapshots (employment, budget, tax and housing data) and exclusive stories and slideshows drilling down into the various top-ranking categories including Technology, Quality of Life and Most Improved States.
On Monday July 9th, CNBC is also introducing an exciting new socially interactive component to America’s Top States for Business for the first time—“CNBC Top States Twitter Battle.” Designed to be a head-to-head showdown, the governors of each of the 50 states have been invited to submit a video to explain why their respective state is a top state for business. These videos will be posted on CNBC.com where users will be able to watch them and vote, via state-specific Twitter hashtags (#TopStatesNJ for New Jersey as an example) for the states they think are tops for business. The results of the “CNBC Top States Twitter Battle” will be revealed during Business Day programming and on CNBC.com on July 12th, two days after the official list is revealed. This twitter battle, along with an interactive map featuring where the social conversation is occurring, will be powered by Mass Relevance in collaboration with CNBC.
Follow us on Twitter @CNBC and take part in the social conversation using hashtag #Top States.
To determine the rankings for America’s Top States for Business, each state was scored—using publicly available data—on 51 different measures of competitiveness developed with input from business groups including The National Association of Manufacturersand The Council on Competitivenessas well as the states themselves. States received points based on their rankings in each metric, which were then separated into ten broad categories.
So what makes a state great for business? The ten broad categories and the maximum possible points for each:
• Cost of Doing Business (350 Points) - Cost is a major consideration when a company chooses a state. We looked at the tax burden, including individual income and property taxes, as well as business taxes, particularly as they apply to new investments. Utility costs can add up to a huge expense for business, and they vary widely by state. We also looked at the cost of wages, as well as rental costs for office and industrial space (rental cost information furnished by CoStar Group).
• Workforce (350 Points) - Many states point with great pride to the quality and availability of their workers, as well as government-sponsored programs to train them. We rated states based on the education level of their workforce, as well as the numbers of available workers. We also considered union membership. While organized labor contends that a union workforce is a quality workforce, that argument, more often than not, doesn’t resonate with business. We also looked at the relative success of each state’s worker training programs in placing their participants in jobs.
• Quality of Life (350 Points) - The best places to do business are also the best places to live. We scored the states on several factors, including local attractions, the crime rate, health care, as well as air and water quality and pollution.
• Infrastructure & Transportation (325 Points) - Access to transportation in all its modes is key to getting your products to market and your people on the move. We measured the vitality of each state’s transportation system by the value of goods shipped by air, land and water. We looked at the availability of air travel in each state, the quality of the roads, and the time it takes to commute to work.
• Economy (325 Points) - A solid economy is good for business. So is a diverse economy, with access to the biggest players in a variety of industries. We looked at basic indicators of economic activity, including growth, unemployment and the health of the real estate market. We measured each state’s fiscal health by looking at their credit ratings and outlook, as well as projected budget gaps (or surpluses) for the coming fiscal year. We also gave credit to states based on the number of major corporations located there.
• Education (225 Points) - Education and business go hand in hand. Not only do companies want to draw from an educated pool of workers, they also want to offer their employees a great place to raise a family. Higher education institutions offer companies a source to recruit new talent, as well as a partner in research and development. We looked at traditional measures of K-12 education including test scores, class size and spending. We also considered the number of higher education institutions in each state and long term trends for funding higher education.
• Technology & Innovation (225 Points) - Succeeding in the new economy—or any economy—takes innovation. The top states for business prize innovation, nurture new ideas, and have the infrastructure to support them. We evaluated the states on their support for innovation, the number of patents issued to their residents, the deployment of broadband services, and the record of high tech business formation. We also considered federal health and science research grants to the states.
• Business Friendliness (200 Points) - Regulation and litigation are the bane of business. Sure, some of each is inevitable. But we graded the states on the “friendliness” of their legal and regulatory frameworks to business.
• Access to Capital (100 Points) - Companies go where the money is, and venture capital flows to some states more than others. We looked at the flow of capital to states in absolute terms as well as in proportion to the size of their economies.
• Cost of Living (50 Points) - The cost of living helps drive the cost of doing business. From housing to food and energy, wages go further when the cost of living is low.
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