iPhone 5 Potential ‘100% Greater’: ISI’s Marshall

While the sales of Apple’s iPhone 5 fell short of the most optimistic estimates, Brian Marshall of ISI Group said Monday on CNBC that the company’s potential growth was still “100 percent greater.”

Marshall estimated that there were still “a couple of million units in transit,” based upon the pre-orders of the iPhone 5. “They’ve sold a lot more than 5 million,” he said on “Fast Money.” “We think the story’s intact for sure.”

Marshall said it would take a while to build the all phones that Apple sold in order to reach bullish sales estimates of up to 8 million units.

“We estimate that they’re currently manufacturing about 275,000 iPhones per day, so to build up 7 million iPhones that takes about three weeks,” he said.

“Can the market actually take in those phones that they can physically manufacture? Obviously, the answer is yes, and, in fact, they’ll take in a lot more than what they can currently manufacture.”

Marshall said that in the analysis of all Apple’s 250 telecom carrier partners around the globe, the growth potential for iPhones was “100 percent greater than it is now.”

Trader disclosure: On Sept. 24, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s “Fast Money” were owned by the “Fast Money” traders: Stephen Weiss is long AAPL CALLS; Stephen Weiss is long BBT; Stephen Weiss is long M; Stephen Weiss is short VALE; Stephen Weiss is short AKS; Stephen Weiss is short RIO; Stephanie Link is long AAPL; Stephanie Link is long JPM; Stephanie Link is long SBUX; Stephanie Link is long BRCM; Stephanie Link is long EMC; Steve Grasso is long MSFT; Steve Grasso is long P; Steve Grasso is long QQQ; Steve Grasso is long HPQ; Steve Grasso is long PAY; Steve Grasso is long ZNGA; Steve Grasso is long COH; Steve Grasso is long IP; Steve Grasso is long KSS; Steve Grasso is long VLO; Brian Kelly is long QQQ; Brian Kelly is long GLD; Brian Kelly is long SLV; Brian Kelly is long DAX; Brian Kelly is long CAC 40; Brian Kelly is long DBA; Brian Kelly is long RJA;

For Mark Mahaney
Citigroup Global Markets Inc. and/or its affiliates has a significant financial interest in relation to GOOG
Citigroup Global Markets Inc. and/or its affiliates has a significant financial interest in relation to FB

For Brian Marshall
Neither ISI nor its affiliates beneficially own 1% or more of any class of common equity securities of the subject companies referenced in this Report. No person(s) responsible for preparing this report or a member of his/her household serve as an officer, director or advisory board member of any of the subject companies.
Neither ISI nor its affiliates have any investment banking or market making operations. At various times these reports mention clients of ISI from whom ISI has received non-investment banking securities related compensation in the past 12 months: AAPL.

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