Driving all that digital growth are display ads - growing over 20 percent a year for the next two years, according to Zenith. In contrast, search ads, will grow just a projected 14 percent next year. The strength of display means great opportunity for companies who have built their businesses on display ads - like Yahoo, AOL, and now also Facebook. And it represents a major shift away from Google's massive dominance of search - the area that's growing the fastest is a much more level playing field. That said, Google is also investing heavily in the display ad space, but other companies will also be ale to capitalize on the growth.
And of course social spending will continue to be huge - Zenith projects total social media spending will grow 37 percent this year. That will benefit Facebook, Twitter, and YouTube. A surprise factor benefiting social media is the presidential election - politicians are spending more than ever to connect with voters through social media.
And just like Mark Zuckerberg and Sheryl Sandberg have been stressing, mobile is the future. Jones says mobile will grow faster than any other medium - 49% this year and even more over the next two years. (Read More: Where Facebook Is Looking to Grow: COO Sheryl Sandberg)
Everyone at Ad Week is buzzing about these trends. Each of the panelists that has taken the stage at the New York Times Center has talked about a few inevitable trends - the rise of mobile, the integration of social strategy into everything advertisers do. The big question - how to best use social platforms to connect with consumers wherever they are - on the desktop or smart phones. A number of the speakers today have trotted out examples about their best practices for Facebook and Twitter. But one thing's for sure - social is still a new medium, and everyone's trying to figure out how to use these new tools.
-By CNBC's Julia Boorstin
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