“I don’t regret it because it brought awareness to the fact that we all give out our social security number” to employers and service providers, Davis said. “You give it out, but what are you doing to protect it?”
The CEO told CNBC that “everyone is susceptible to being a victim,” regardless of age, gender, or financial position. He added that LifeLock’s target market was the 78 million working adults in the U.S. who need to better safeguard their identity.
“We’re going to go educate those folks and we see a tremendous addressable market for people hungry for a solution that is proactive,” he said.
Davis was dismissive of traditional credit monitoring companies, calling them “very limited in their scope and reactionary,” Davis said. “They will tell you days or weeks later, after there’s been an account opened. We deem that as a home alarm system that will tell you days or weeks later” about a break in, he added.
—By CNBC.com’s Javier E. David
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