He says his customers like to wear fangs because they make you feel sexy, help you tap into your primal side, have that mystery element of feeling like you're wearing a mask — and even feel like a bit of a magic trick.
Who are these would-be vampires who hire him to make fangs — Teen-aged Twilight fans? Goth kids? Delinquents?
Actually, he made his first set in 1994 — for his mother. He also made a set for his uncle, an executive at Citibank. Today, he counts among his clients traders and executives from some of the biggest names on Wall Street, from Citigroup (Ah, so maybe that's what happened to Vikram Pandit!), Bank of America, JPMorgan and even the former Lehman Brothers and Bear Stearns. He estimates that 70 percent of his client base is white collar, though there are fang lovers across all professions, including police officers, electricians, plumbers, teachers, university professors, actors, DJs and club kids. He's made fangs for quite a few celebrities, including Ashley Greene, one of the stars of the "Twilight" vampire movies.
For the record, the blockbuster "Twilight" series, which has grossed over $2 billion worldwide, has actually not helped his business, van Houten said, since Robert Pattinson and the vampires in the movie don't actually have fangs.
In addition to fangs, van Houten hosts several "Endless Night Vampire Balls" (www.endlessnight.com) every year, including two in New York, one in New Orleans and one in Paris. Plus, he runs "Mysteries of Paris Tours, " the Sanguinarium social network for like-minded vampires and is the author of several books including "Vampyre Virtues: The Red Veils, " which offers 100 words for vampires to live by. (Vampire is the mainstream spelling, vampyre is for true vampyres.) He's also working on a vampire app for iphones and Android phones .
You want to suck my blood? Yeah, there's an app for that.