CNBC's Kayla Tausche reports on the announcement of Apple's new partnership with Nike for a special edition Apple Watch.
CNBC's Kayla Tausche reports on the announcement of new Apple Watch features including a brighter display, built-in GPS unit, water resistance and more.
Apple's Jeff Williams outlines the new styles available from the Apple Watch Series 2 as well as their partnership with Nike.
Discussing their Apple expectations for today's big product event with Jason Ware, Albion Financial CIO; Ian Winer, Wedbush; Nancy Tengler, Heartland Financial; and CNBC's Jon Fortt.
Apple's Jeff Williams announces the next generation of the Apple Watch which is now more suited for swimming.
CNBC's Julia Boorstin reports on Apple's latest software updates, including a redesign of Apple Music's interface.
CNBC's Kayla Tausche reports on the beginning of Apple's event, with COO Jeff Williams discussing product advancements for Apple Watch including Pokémon GO.
Apple's Jeff Williams announces the updates to the Apple Watch operating system: watchOS3.
Dean Crutchfield, The Dean Crutchfield Company Founder, discusses Apple's branding strategy and how today's announcements may sway consumer sentiment around the tech giant.
CNBC's Kayla Tausche reports the latest on Apple's product event including a promoted tweet showing off details of the new iPhone 7.
Ian Winer, Wedbush Securities, and Nancy Tengler, Heartland Financial, discuss the likelihood that today's iPhone 7 announcemnt will be enough to get people to upgrade or even switch from Android.
CNBC's Kayla Tausche reports the latest on Apple's product event including Amazon releasing a landing page for iPhone 7 accessories about an hour early.
Walter Mossberg, Recode and The Verge, speaks with CNBC's Kayla Tausche ahead of the Apple product event about what to expect out of the tech giant.
Steve Case, Revolution Chairman & CEO and America Online Co-Founder, discusses his view of Apple's business ahead of the tech giant's product event.
Apple "don't need to do dramatic things at this stage of their life cycle" due to customer loyalty and strong branding, says Sean O'Hara, president at Pacer ETFs.
Kyle Nel, Executive Director of Lowe's Innovation Labs, discusses the company's trial of the LoweBot, a robotic assistant, in stores.
Jason Ware, Albion Financial CIO, and CNBC's Jon Fortt discuss the expectations around Apple's September event, including what innovations the iPhone 7 could feature.
Nick Bilton, Vanity Fair, discusses his article on Elizabeth Holmes and what happened inside Thernos.
Baidu's Robin Li shares his thoughts on how innovation drives growth, Baidu's attempt to engage users and running wild with Bear Grylls.
CNBC's Aditi Roy reports on the robotic technology giving new life to aging satellites in orbit.