Ford Motor CEO and President Jim Hackett is unexpectedly retiring in the midst of an $11 billion restructuring that has failed to impress Wall Street.
Ford is squarely positioning the new Bronco SUV against the Jeep Wrangler, which dominates off-road vehicle sales.
There's a lot of buzz around Ford's resurrection of the Bronco, a two-door SUV that developed a bit of a cult following after it was discontinued in 1996.
Ford needs its highly profitable flagship product to drive a global restructuring plan and pay off debt related to the coronavirus pandemic.
"An auto company's top priority right now is simple: survive," said auto analyst Adam Jonas of Morgan Stanley.
Body temperature checks, face masks and social distancing procedures are expected to become common practice as automakers attempt to reopen factories without increasing the spread of the disease.
America's automotive manufacturing will not come to a standstill as the coronavirus spreads throughout the country.
Fiat Chrysler and French automaker PSA Group are ending production at many European plants through March 27 due to the coronavirus.
Ford Motor Chief Operating Officer Jim Farley is set to receive millions in common shares of the automaker if he is not selected as its next CEO, according to a company filing submitted to the SEC on Friday.
Following the troubled launch of its Explorer SUV last year, Ford said production and sales of the popular vehicle are gaining momentum.
There's a sense of urgency and crisis at Ford that is reminiscent of the automaker's near-bankruptcy during the Great Recession, according to its incoming chief operating officer.
The coronavirus extending factory shutdowns in China is the latest problem for increasingly "dangerous days" for the Detroit automakers in the world's largest vehicle market.
Ford executive Joe Hinrichs will retire and new business and technology chief Jim Farley is becoming chief operating officer, the automaker announced.
Ford shares plunged during after-hours trading Tuesday after releasing disappointing earnings guidance for 2020.
Ford on Sunday unveiled its first all-electric SUV called the Mustang Mach-E, a nod to one of the most iconic versions of the pony car. The unveiling took place next to the Tesla's design center outside of Los Angeles.
Ford shares fell nearly 7% on Thursday, a sign investor patience is wearing thin as Hackett's turnaround plan slowly takes shape.
The "performance SUV," according to Ford, will be available in U.S. and European dealerships next fall. Ordering will begin upon the vehicle's debut on Nov. 17.
The quarterly earnings are the first since Moody's Investors Service downgraded Ford's credit rating to junk status in September.
Electric vehicles are upending the auto industry, saving some jobs as factories are retooled to build zero-emission vehicles but costing many times more in the long run. It's a top concern in the current UAW talks with Detroit's Big Three automakers.
For 2020, Ford is introducing out a new Mustang-inspired, all-electric crossover vehicle and bringing back the Ford Bronco SUV, which was discontinued in 1996.