Sixteen of the world's biggest advertisers including Adidas, P&G and LVMH join forces with agencies, media companies and industry associations to rapidly improve digital safety, both for brands and society
Cannes Lions' VP of Festivals, Louise Benson tells CNBC that the age of "buying eyeballs" through advertising is over, now it's about immersive and interactive brand experiences.
David Tiltman, head of content at WARC, outlines five key priorities that brands need to act on to drive consumer engagement.
Marc Pritchard Procter and Gamble's (P&G) Chief Brand Officer talks to CNBC's James Wright about how one of the world's biggest advertisers is trying to "reimagining creativity to reinvent advertising" via partnerships; including one with American singer, songwriter, record producer, pianist, actor and philanthropist, John Legend.
Susan Manber, Chief Planning Officer for health and pharma focused marketing agency, Digitas Health, discusses how the industry is promoting "The Big See" through experiential marketing to help people detect skin cancer sooner.
"You can't be what you can't see", so Project #ShowUs brings together photographers and women, people who identify as women, and the gender fluid to produce a catalogue of imagery for all brands to use in advertising campaigns, thanks to a joint effort by Dove and Getty Images.
CEO of Half Moon Bay Antigua, William Anderson, explains to CNBC's James Wright how to sell $25M plots to the super rich, when the resort hasn't even been built.
The former Cambridge Analytica executive Alexander Nix has pulled out of an appearance at the largest advertising industry conference in the world after criticism from the industry. Nix was due to be interviewed at the Cannes Lions ad conference.
Activision's Chief Marketing Officer (CMO) for Esports Leagues, Daniel Cherry III, is on a mission to help esports go mainstream.
Verizon's Chief Marketing Officer (CMO) Diego Scotti has said the ad industry needs to be more creative if it is to get people to watch advertising, or face more people signing up to subscription services to cut ads.
CNBC looks at how the computer systems in F1 cars have made their way into regular vehicles.
FIA President Jean Todt discusses his start with the Ferarri team and the current problems facing F1.
F1 experts discuss whether the quieter engine sounds are making the sport less attractive.
Joanna Coles, Snap board member and former chief content officer at Hearst, discusses her new media venture, Boudica, which aims to address the gender leadership gap in the corporate world.
Former Fed governor Sarah Bloom Raskin discusses whether President Trump's continued attacks on the Fed and chairman Jay Powell is having a major impact on the central bank's policy.
Huawei founder & CEO Zhengfei Ren, in an exclusive interview with CNBC's Dierdre Bosa, brushes off the financial impact of the U.S. export ban on his company.