Blue Collar Millionaires

Joe and Kristen Souza - The Dukes of Ukes

Blue Collar Millionaire
"Ukuleles are the best instrument in the world." -Joe Souza

Business: Kanile'a 'Ukulele

Hawaiian natives Joe and Kristen Souza say the greatest reward of their ukulele business is spreading aloha through music. However, raking in millions every year isn't too bad either. Out of a small shack in Oahu, Hawaii, Kanile'a Ukulele has grown to become globally recognized as the leaders in the handmade ukulele industry and they have the bank accounts to prove it. With a net worth of $7 million, the Souza's have been able afford the good life while still keeping their humble Hawaiian roots.

Contact Blue Collar Millionaires


The Millionaires

  • Steve took every kid's fantasy of secret passageways and turned it into a booming blue-collar business.

  • Charlie is the owner and founder of Paradise Greens, a lawn company that installs synthetic grass for residential or commercial clients.

  • Brian's mission is to help people who have lost everything. His company specializes in property restoration after natural disasters.

Follow Us