Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Brave’s Princess Merida joins Disney’s panoply of princesses, a brand which has generated over four billion dollars in global retail sales.
Facebook quietly started running ads on Zynga.com today: the ads look like ads on Facebook, with the same social context, and the two companies are sharing the ad revenue.
Pandora shares were off more than 6 percent earlier today, now down over 3 percent on news of a new rival from Spotify. The streaming music service is launching a new web radio service for mobile devices, which takes direct aim at Pandora’s business model.
Digital will drive growth, and boost everything from the publishing industry to music, according to PricewaterhouseCoopers' new “Global Entertainment and Media Outlook,” which projects out from 2012 to 2016.
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