Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
It seems like every week we see another VC-backed company go public and the stock soars — most recently, Splunk stock jumped 109 after going public. With such profitable exits, one would expect venture investors to clamor to pour money into startups. But in fact, the opposite is the case.
Internet giants want to steal some of the $60 billion dollars marketers spent on TV advertising last year—digital video drew just $2 billion in spending—so they’re taking a page from the networks, and they’re playing by Madison Avenue’s rules.
California gets slammed for any number of reasons—budget deficits, earthquakes—but it’s a big winner when it comes to venture capital (VC) spending. It drew more VC investment than any other state last year, by a landslide. More than half the $28 billion spent nation-wide last year went to California.
Titanic 3-D has a lot working in its favor when it opens in 2600 theaters in the U.S. and in 100 countries around the world—awareness is huge.
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