Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
She steered clear of any controversial issues -- no talk about the Nasdaq or the stock price. She talked quite a lot about working with CEO Mark Zuckerberg and the premium both of them place on honesty and clear, simple communication.
The National Cable and Telecom show is all about the convergence of content, distribution and technology, and today I had the pleasure of moderating a panel at NCTA's annual show that addressed all those issues.
David Zaslav's Discovery Communications is bucking the trend, and proving that content is king. Despite the fact that overall cable ratings are flat and broadcast ratings fell 7 percent last quarter, Discovery grew US ratings 6 percent.
While the cable industry celebrates its accomplishments — growing distribution, advertising revenue, etc. — there are also some looming questions about the industry's transition to the digital future.
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