Adaptive learning company that partners with publishers, content providers and educational institutions to enable personalized education at mass scale

Traditional educational content model for K-12 and higher-education publishing, as well as corporate training and adult education

Vital Stats

  • 500,000 students at the end of last year.
  • 3 million students expected by end of this year.
  • 10 million students expected by end of next year.
  • Goal is to be like Amazon Web Services for education.
  • Ultimately plans to move beyond large learning companies and university systems to offer technology direct to start-ups, schools and individual teachers. 
  • More than 1 billion recommendations served.
  • Recently partnered with Cambridge University Press, the oldest publisher in the world, covering 250,000 students.

Headquarters: New York City
CEO: Jose Ferreira
Year Founded: 2008
Number of Employees: 150 (by year-end 2013)
Funding: $54 million
Key Investors:  Founders Fund, FirstMark Capital, Bessemer Venture Partners, Accel Partners, First Round Capital, Pearson, Reid Hoffman
Clients: Pearson Education, Cambridge University Press, MacMillan Education, Houghton Mifflin Harcourt, John Wiley & Sons, Triumph Learning, Arizona State University, University of Nevada, Las Vegas (UNLV), University of Alabama

On Disruption

True disruption happens when entrepreneurs aim big and go after a giant problem, a problem that, if solved, would usher in an era of large-scale transformation across industries and nations. Far too often, the word 'disruption' is used as a cover-up. Many venture capitalists/investors say they’re looking for the next big idea. But they aren’t, really; they’re looking for something derivative, because derivative is safe.
Jose Ferreira
Knewton Founder and CEO