The Profit

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The Profit Effect: Business Updates

Before The Profit

  • Before 'The Profit': This food business has bitten off more than it can chew

    Erica Barrett is the owner and founder of Southern Culture Artisan Foods, a packaging food business she describes as a breakfast lifestyle brand. She's found a demand for her product, and it's located in hundreds of stores including Kroger and Williams-Sonoma, but despite strong sales, the company is drowning in debt. She explains in this casting video that the company is not only losing money, but there is no structure or process. She puts out her plea for help. Will Marcus Lemonis be able to turn this company around?

  • This retail business owner pleas to Marcus Lemonis to fix the fabric of his company

    Designer/owner Rocco Giordano describes Faded Royalty as an independent lifestyle brand. The retail store on the Lower East Side of New York City is not bringing in enough profit and Giordano doesn't have enough cash flow to keep it afloat. He asks Marcus Lemonis to come in and provide a game plan before his company is ripped to shreds.

  • This retail display company needs Marcus Lemonis to put it in the spotlight

    Jeff and Aimee Dougherty are the owners of JD Custom Displays, a custom retail display company in Fullerton, California. Everything is manufactured in house at their warehouse, but despite having eye-catching displays and finding success in the cosmetic industry, they’re now finding themselves behind on orders and are struggling to make a profit. Check out the casting tape that convinced Marcus Lemonis to consider their company for investment.


On CNBC’s “The Profit”, Marcus Lemonis lends his expertise to struggling businesses in various industries across the country while using his famous People/Process/Product principle.

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Marcus Lemonis

There is no secret as to why self-made millionaire and serial entrepreneur Marcus Lemonis continues to make his mark on the business world. He leaves not just an impression, but an imprint on everyone he meets, and Lemonis has that charisma, if you will, that few possess.

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Returns February 27 | Tuesday 10P ET/PT

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Universal Orlando® Youth Programs: Business Learning Series

Learn the basics of business from the best with Universal Orlando® Resort Youth Programs Business Learning Series Presented by CNBC’s The Profit. Teachers and students register today for an educational and unique experience for your classrooms at Universal Orlando Resort. The business learning series is comprised of 3 content-rich modules designed around Mr. Lemonis's business principles and written in collaboration with Columbia College.

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