Lostmy.name: Power Pitch UK


Fast Facts:

Founded: April 2013

HQ: Shoreditch,London

Founders: Asi Sharabi (CEO),Tal Oron (CTO), David Cadji-Newby (Creative Director), Perdo Serapicus (Creative Director)

Employees: 10

2013 Turnover: £380,000 ($640,000)

USP: Combining the power of stories with the possibilities of technology to create magic for kids.


Q: How did you get started and where did the idea come from?

It started a couple of years ago when I received a present - a personalized book for my daughter – and, I read it, intrigued. I got a warm, fuzzy feeling, which lasted for around six seconds. After that, the shallowness of the creative idea left me feeling disappointed.

But I showed it to my friend Tal, who agreed that there was a creative and commercial opportunity to do something special. Next came David, another friend and the writer of the book, and then Pedro, a genius Portuguese illustrator. Since then we've been working hard together, in every second of our spare time, to make this project a reality.

Q: What has been your biggest success?

Bootstrapping.Selling 35,000 books and shipping them to over 90 countries before we turned into a funded start-up

Q: What has been your biggest challenge?

Scaling quickly.Last year we moved from selling 1,500 books in October to 13,000 in November - it was quite painful.

About Lostmy.name

  • We combine the power of stories with the possibilities of technology to create magic for kids.

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Judge Bio: Eileen Burbidge

Eileen Burbidge is a partner at prominent seed-stage venture fund Passion Capital, which she established alongside Stefan Glaenzer and Robert Dighero.

She brings experience to her investment activities gleaned from business and product development roles at Yahoo!, Skype, PalmSource, Openwave, Sun and Apple.

Eileen was ranked No. 18 in the WIRED100 list (2012) and serves on the advisory board for Tech City, chaired by the U.K. Prime Minister’s Office at No. 10 Downing Street.