Founded: April 2013
Founders: Asi Sharabi (CEO),Tal Oron (CTO), David Cadji-Newby (Creative Director), Perdo Serapicus (Creative Director)
2013 Turnover: £380,000 ($640,000)
USP: Combining the power of stories with the possibilities of technology to create magic for kids.
Q: How did you get started and where did the idea come from?
It started a couple of years ago when I received a present - a personalized book for my daughter – and, I read it, intrigued. I got a warm, fuzzy feeling, which lasted for around six seconds. After that, the shallowness of the creative idea left me feeling disappointed.
But I showed it to my friend Tal, who agreed that there was a creative and commercial opportunity to do something special. Next came David, another friend and the writer of the book, and then Pedro, a genius Portuguese illustrator. Since then we've been working hard together, in every second of our spare time, to make this project a reality.
Q: What has been your biggest success?
Bootstrapping.Selling 35,000 books and shipping them to over 90 countries before we turned into a funded start-up
Q: What has been your biggest challenge?
Scaling quickly.Last year we moved from selling 1,500 books in October to 13,000 in November - it was quite painful.