NFL fans already are emotionally invested in the sport, but those who want to become financially invested can buy stocks of players.
Yankee team captain Derek Jeter plays his final home game at Yankee Stadium today. Take a look back at how his salary and endorsement earnings expanding through the past 20 years.
Prices for Derek Jeter's last home game are plummeting, for fans willing to brave the rain.
Discussing the ticket prices for Yankee Derek Jeter's final home game, and how they compare to past games, with TiqIQ CEO Jesse Lawrence.
Richard Parsons, former Time Warner chairman & CEO, discusses Comcast's frustration with high-profile opponents of its proposed union with Time Warner Cable. This is a tough merger, says Parsons.
Fans are paying big money to see the Yankee captain play his last game in pinstripes, reports CNBC's Dominic Chu.
A look at the Yankee team captain's final game in pinstripes, with Dave Briggs, NBC Sports.
With the recent scandal surrounding the NFL, now may be the time for some sponsors to pull out, branding expert Gary Vaynerchuck told CNBC.
CNBC's Mary Thompson speaks to New York Yankee legend Mariano Rivera, about his foundation and efforts to help Cantor Fitzgerald raise money for charity.
League executives have insisted they didn't see the violent images until this week.
MLB.com CEO & President Bob Bowman, discusses partnering with Apple. Fans will soon be able to pay for tickets online using Touch ID on MLB's "At Bat" app. Bowman says Apple Pay is transgenerational and a juggernaut that's hard to beat.
Investors have been banking on a decline in the popularity of golf, with stocks that have exposure to the sport seeing an increase in short interest.
Below the surface of a golfing paradise for many American tourists, the Trump Organization is battling on many fronts.
Major League Baseball has a new man at the helm, Rob Manfred, and he's unlikely to rock the financially flush MLB boat.
Rob Manfred was chosen Thursday by the league's owners to succeed Bud Selig as commissioner, one of the most powerful positions in sports.
A ruling in the Ed O'Bannon case and a move by the NCAA itself have paved the way for big changes in college athletics and amateurism.
Biogenesis founder Anthony Bosch self-surrendered to authorities, a spokesperson for the U.S. Drug Enforcement Administration said.
Tony Bosch of Biogenisis surrendered to authorities after being charged with conspiracy to distribute steroids, reports CNBC's Dominic Chu.
Golf in the U.S. is on the decline. And if there's one big reason, look to one player, says an expert.
Fans at the MLB All-Star Game will get to pour themselves beer with the only self-serve technology in major U.S. sports.