According to sources, ESPN will be paying $700 million for the next 8 years for the right to broadcast Major League Baseball, with CNBC's Seema Mody.
Sports ticketing has always been under pricing and availability pressures—and subject to the wrath of fans. But a fairly new way of doing business is being tested by sports leagues, hoping to boost revenues and fan access.
Ticket sales are up 13 percent, averaging 41,000 a game. That puts the Dodgers in sixth place in MLB ticket sales.
Karl Kissner picked up a soot-covered cardboard box that had been under a wooden dollhouse in his grandfather's attic. Taking a look inside, he saw baseball cards bundled with twine. They were smaller than the ones he was used to seeing.
As the beer giants consolidated, there was an opening for craft brewer Boulevard Brewing to take a chance on splurging on a sponsorship at Kansas City's Kauffman stadium. The risk not only paid off, it's a homerun.
The Louisville Slugger was trademarked in 1894, but its contribution to the history of sports marketing might be as significant as the product itself.
Players played in the steroid era, we watched it. It was, in the end, good for baseball. And to accept it is good for Cooperstown too.
Roger Clemens has been acquitted on all charges by a jury that decided he didn't lie to Congress when he denied using performance-enhancing drugs.
Chicago Cubs owner and chairman of Incapital Tom Ricketts, shares his opinions on how investors can organize their portfolios in a low-rate economy.
Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.
What follows is a list of the wives of 10 athletes who’ve made names for themselves as columnists, models, designers and more.
Former major league pitcher Curt Schilling has laid off the entire staff that formed his videogame company, 38 Studios, just months after the company designed its first game.
For every Michael Jordan, there are dozens who have just a brief moment in the sun. Read ahead to see athletes who faded away after their 15 minutes of fame.
Texas Rangers outfielder Josh Hamilton is having an incredible season, leading the American League in average, home runs and RBI. Despite Hamilton’s tear, which included a four home run game on May 8, collectors aren’t exactly fighting for the centerfielder’s memorabilia.
The hottest NFL rookie endorser, Robert Griffin III, has scored yet another sponsorship deal
The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.
The suburban Boston home where Babe Ruth lived after he had been sent to the New York Yankees is for sale, and the asking price is more than Ruth made in his entire playing career.
The makers of a deer antler velvet product are suing Major League Baseball for libel after the league told players to stop taking the performance enhancer so as not to risk testing positive for a steroid that wasn't listed as an ingredient.
For some, feuds are as integral to spectator sports as the game itself. Read ahead to see which recent sports feuds have been exciting, thrilling and explosive.
With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.