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Business Strategy Marketing

  • Well, apparently I know nothing about NASCAR. That's what many readers told me just because I dared to say that it was possible that Dale Earnhardt Jr. was losing some of his marketing power after what looks to be his first season without a victory.

  • Ford

    As I'm getting my first peak at the Los Angeles Auto Show, there's some good news for a couple of struggling automakers. Ford CEO Alan Mulally had dinner with a handful of reporters Tuesday and shot down the suggestion Ford will need to partner up with another automaker or private equity firm. In fact, he says Ford is in "terrific" shape for growing the business globally.

  • holiday_gimmick.jpg

    I haven't purchased a single Christmas gift for ANYONE that I know. For me, this may be inexcusable given the amount of time that I spend in malls for work. I'm trying to rein in my spending and apparently I'm in good company. According to the National Retail Federation, more than 70% of consumers have completed only 10% of their holiday shopping.

  • Dubai

    I admit it, this is not what I expected when I landed in Dubai, United Arab Emirates. I didn't expect to travel halfway around the world to see first hand that the automaker in my back yard is highly regarded. Last night, I went to the GM Style showcase here in Dubai where stars and cars share the runway.

  • Ok, this is not funny. I don't watch that much TV, but every January I watch "24," and every Thursday night I watch "The Office." That is, I record them, I don't actually watch them live. This way I can skip through the ads, which, I guess, is part of the problem with making money in television these days.

  • caliendo_frank.jpg

    Who says the insurance business is boring? Ok, it is (although I know a guy who once had to insure Bill Gates' Porsche years ago. He told me they charged him a fortune since they figured a guy like that would eventually want to see what 200 mph is like and wouldn't really care about the repair costs).

  • Myachi Mobile

    "Hurry, let's do it now, they've gone!" So says Steve Ochs as we hustle down 58th Street in Manhattan towards what looks like a refugee from a RV junkyard. "They" are the police, I'm guessing this thing isn't supposed to be double parked on the street.

  • Disney

    I just reported on Disney earnings, and once again it's double digit earnings growth for the mouse house. Disney beat analyst expectations, reporting 42 cents a share, excluding a tax benefit. It was across-the-board growth: strong performance in the media networks--operating income in the division up 23 percent--driven by ESPN and the Disney Channel, especially overseas.

  • Person_Helmet.jpg

    Coming off his single game rushing yards record on Sunday, the hype surrounding Minnesota Vikings running back Adrian Peterson has reached a fever pitch. Perhaps the most remarkable story coming at the water cooler where fantasy sports owners have been talking up Peterson, who was drafted in most leagues as an early-to mid-third round pick.

  • Tesco

    Tesco is an awful name for a company that sells food, don’t you think? Makes me think of Texaco, or Test-co, or something else that starts with “test” which I won’t mention here. Perhaps that’s one reason why you won’t see the name Tesco anywhere on the UK grocery giant’s long-awaited, very expensive entry into the U.S. market.

  • 2008 Ford Bullitt Mustang

    "Bullitt" was a hit cop drama movie in 1968, with two super stars in the cast: Steve McQueen and a hotter than hot Ford Mustang featured in what was then one of the most exciting cars chases ever filmed (by the way, the car McQueen was chasing was a Dodge Charger)

  • The biggest names in media are at the Pierre Hotel in midtown Manhattan for private equity firm Quadrangle's 'Four Square' conference. The event is closed to the press but I got my hands on an agenda and am spending the afternoon outside the hotel.

  • Jones Soda

    When sports teams put their pouring rights contracts up for bid, it's pretty much the same battle--Coke vs. Pepsi. But that's not what happened with the bidding for the carbonated beverage and water rights to the New Jersey Nets new arena, the Barclays Center, which will open in the 2009-10 season.

  • BMW Hydrogen 7

    With this being the start of "Green Week" here on the networks of NBC, it's only natural the guy who covers the one industry responsible for a good chunk of the world's pollution, look at the great hope for reducing emissions in automobiles: Hydrogen.

  • sicknotes.jpg

    The internet never ceases to amaze and amuse with its ability to support any business idea, no matter how far-fetched. And advertisers keep lining up. The latest idea may be of help if you stayed out too late at a Halloween party and are too groggy to get to work.

  • Cut early, be aggressive and roll out gradually. That's Wal-Mart's spacer price strategy for the holidays. And the marketing team at Wal-Mart follows that dictate when it unveils some big ticket price cuts this Friday--more than 2 weeks ahead of "Black Friday," which has traditionally been the kickoff of the holiday shopping season.

  • Sleep walkers

    Here's something that'll scare the pants off you this Halloween--literally. Reuters reports that Travelodge hotels Britain are grappling with a 600% rise in sleepwalkers this year. Most are men. Many are naked. A...600%...jump. What is up with that? Cialis side effects?

  • sharpie_horizontal.jpg

    Over the years, I've written about the weird items that have come up for sale: Bill Veeck's Leg, Luis Gonzalez' gum, Thurman Munson's pilot's license. Well, put this in the category of Joe Horn's cell phone, which was purchased by a Saints fan at auction.

  • enlyten_vberry.jpg

    A couple weeks ago, I did a report on this new electrolyte strip called Enlyten SportStrips. It was touting itself as the alternative to Gatorade. Athletes could put the patented strip on their cheek and the company claimed it helped cramping and other effects associated with intense sporting activity. On the surface, I felt it was a really interesting idea and that's why I did a story on it.

  • tacobell_restaurant.jpg

    As many of you know, yesterday was the Taco Bell World Series promotion. I’ve received tons of e-mails from people telling me that I’ve underestimated how many tacos Taco Bell was going to give out. As I’ve said, I admit I underestimated because I didn’t think Taco Bell would promote the giveaway as much as they did. But maybe they really did want to give away tacos.