Business Strategy Marketing

  • Fire at Universal Studios

    The movie studio and its adjacent theme park owned by CNBC's parent, NBC Universal suffered a terrible fire Sunday morning, closing the theme park on a crowded Sunday, and for much of the day shutting down Citywalk, which is where I'm writing from right now (CNBC's LA bureau sits perched above the open-air mall area).

  • Sex And The City cast members

    Warner Bros. reports that a full 85 percent of the audience its huge opening Friday night was female, a ratio that shifted only slightly over the weekend as women dragged more boyfriends and husbands along.

  • slice_kimbo.jpg

    I have never experienced what I did on Saturday Night at the Prudential Center in Newark, New Jersey. That's because there's never really been a character in the history of sports like Kimbo Slice. He's the first athlete who rose to prominence from Internet videos--that have been downloaded more than 2 million times each--and has cashed in on his cult following this soon.

  • Following my blog earlier this week asking you to tell me who is to blame for GM's problems, I received the following e-mail from the automaker. Give it a read and let me know what you think.

  • Anna Ivanovic

    Ana Ivanovic hasn't won a grand slam event since I anointed her the new "Ana" of tennis last June. But now that she's No. 2 in the world and is charging through the French Open--she's through to the fourth round after her victory today--it's time to mention her again.

  • Big3_gameplan.jpg

    In the last 10 years, the Big 3 have struggled to come up with sedans to beat the Camry, Corolla, Civic and Altima. In fact, if you look at the top 10 best selling cars right now, only 4 are American models: The Ford Focus, Chevy Cobalt, Malibu and Impala.

  • Under Armour

    The running shoe market is going to be the brand's biggest test yet and even though Under Armour does have issues that have kept them cold on the street--namely a 96 percent U.S. Business and too much inventory in the winter.

  • davis_todd.jpg

    Now, as you may have heard, the company is being sued in several states by customers who claim LifeLock's ads are misleading. In fact, the lawyer behind the lawsuits, David Paris, says a background check of Davis’ Social Security number revealed 20 cases where fraudulent driver's license numbers were issued, proving LifeLock does not protect identities.

  • Larry Craig Bobblefoot

    While they didn't mention the name "Larry Craig," the Idaho senator who resigned from the Senate after his arrest and guilty plea in a sex sting in an airport in the Minneapolis Airport last summer, everyone knew the toe-tapper was meant to be him.

  • After stopping a BBQ this weekend to watch it again--thanks Amanda Schlosser!--I'm calling these spots the most successful sports ad campaign going right now. How do I know? Just look at YouTube. There's millions of hits on the Kobe jumps.

  • Ashley Hackleroad

    Over the weekend, after a first round French Open loss to Serena Williams, it was revealed that tennis player Ashley Harkleroad had posed for the upcoming August edition of Playboy. My first feeling? Sadness. No, I’m serious. To me, Playboy seems to signal the end of a marketing career for an athlete.

  • 2008 Mini Cooper hardtop

    It's MINI that may be best positioned right now. WIth sales up 29.9% this year, The MINI Cooper and Clubman are compact cars with the unique combination of style and fuel efficiency in a tight little package.

  • walmart_carts_lot.jpg

    The strategy: grow Wal-Mart’s stores by narrowing their focus. While some communities have resisted Wal-Mart’s entry, the retailer reached out to the Dearborn community to see what products would be appropriate and well-received on their shelves.

  • MLB All-Star Home Run Derby

    I called Yankees president Randy Levine who would only say this: "Baseball is aware that this is a sensitive situation and we are having discussions with them." I honestly can't fault the people at State Farm or MLB on this one. While it now seems obvious, it certainly wasn't obvious to me at the time.

  • Sex and The the City

    By all measures, this movie, from Time Warner's New Line Cinema, promises to be huge with the female demographic that so loyally watched the HBO series for six seasons. It's that die-hard female fan base that's attracted huge brands to partner with the film, and earned it the nickname usually reserved for the Oscars: the Super Bowl for women.

  • Indiana Jones

    Simply put, Indy is expected to appeal to pretty much everyone except little kids. It's what they call a "four quadrant" movie here in Hollywood, the elusive film that will attract young and old, male and female.

  • Lindsay Lohan

    Park Avenue Plastic Surgeon Stephen Greenberg is announcing the Hampton's Plastic House in which for a half a million dollars, a lucky consumer can get a summer mansion in Hampton's with a season full of lipo, new boobs and hundreds of thousands of dollars worth of treatments including...

  • adidas_nba_shop_site.jpg

    The first comes from Cory Duke, an executive at Champion Air, who took offense to my tone in yesterday's blog about the NBA teams flying their charter: "While I understand the need to propagate the "doom-and-gloom" scenario to the public, there should also be a responsibility on your part to propagate it within reason and certainly within the boundaries of fact."

  • David Stern

    It actually happened before NBA deputy commissioner and COO Adam Silver pulled the cards out of the envelope. It was commissioner David Stern's comments to ESPN reporter Doris Burke when she asked him about the O.J. Mayo agent investigation.

  • 2007 Honda FCX

    In hybrids, Honda has announced that early next year it will roll out a lighter, more affordable 5 door hatchback that will look similar to the hydrogen fuel cell FCX Clarity model. The plan: annual sales 200,000 worldwide, including a 100,000 here in the U.S.