Power Players Master Class

Anyone can do it. 

Anyone can develop it.

Turns out, there's a formula. 

Launching a start-up isn't all foosball and free beer, according to Sallie Krawcheck, co-founder and CEO of Ellevest.

"Don't focus on the cash. It's nothing about greed."

He doesn't eat breakfast, but he does have a cup of coffee. 

Being best friends, brothers and business partners can be … complicated, and the relationship requires great care and attention.

Chicago-based LanzaTech makes ethanol from carbon emissions, which goes into car gas and is converted into liquid fuel that can be blended into jet fuel. Richard Branson announced Virgin Atlantic is ready to take flight in October with the eco-fuel.

LanzaTech CEO Jennifer Holmgren says she listens carefully, a key component of effective leadership.

West Point graduate Anthony Noto took over online personal finance company, SoFi, valued at more than $4 billion, in February.

From Cincinnati to Chattanooga, Tenn.

“Sales teaches you everything,” says Bobby Bose, a co-founder of Ezetap.

It's not about price.

“We're now in the midst of a cyberarms race, and the battlefield is going to be inside of every company network,” says Nicole Eagan, a co-founder and CEO of Darktrace.

“The future potential of this technology is enormous,” says Richard Branson. Virgin Atlantic has partnered with LanzaTech.

Rodney Williams says life was good — and easy — at Proctor & Gamble. But it was also boring. So he left to build his own company, Lisnr, that's now worth over $60 million.

Austin Russell launched Luminar when he was 17 years old.