Matt Rosoff is the editorial director of technology coverage at CNBC.com, based in San Francisco. He was most recently an executive editor at Business Insider, where he ran the San Francisco bureau and oversaw tech, science, and entertainment coverage. He also created and edited CITEworld, an IDG Enterprise publication, and spent 10 years as an IT industry analyst for Directions on Microsoft. He started his career in 1995 at CNET.