Snap started its first major ad campaigns for Snapchat this year. » Read More
By: Christine Wang
Earlier this month, CNBC had reported that CBS had missed its own internal deadline to find a successor for Les Moonves, who resigned amid sexual misconduct allegations. » Read More |
By: Megan Graham
Ancestry said it has removed the ad from YouTube and is pulling it from TV. » Read More |
American Media said Thursday it is selling its tabloid the National Enquirer to James Cohen, chief executive officer of Hudson Media. » Read More |
Netflix shouldn't be worried about streaming wars, Morris Mark, CEO of Mark Asset Management, said Tuesday ahead of the company's fiscal earnings.
Disney's back catalog gives it a leg up over incumbent competitors such as Netflix, which has to spend more to differentiate their service with original content, according to RBC Capital Market's Mark Mahaney.
Earlier, The Washington Post reported that efforts to sell came after the hedge fund manager who controls American Media Inc. through his fund "became 'disgusted' with the Enquirer's reporting tactics."
Netflix is reportedly in talks to purchase the historic Egyptian Theatre in Hollywood, according to The Hollywood Reporter.
What Accenture Interactive means for consultancies' push into advertising.
Snap announced a new ad-supported gaming platform at an event Thursday, following Apple and Google into the gaming space.
Ahead of Monday's anticipated announcement of an Apple streaming service, media giant Netflix shouldn't be too worried, Mahaney said.
"In the great scheme of things," PayPal CEO Dan Schulman says of the $3 million expense to the company, "it's incredibly small."
Thousands of layoffs are expected now that the deal has closed.
Rent the Runway has transformed the way people think about buying — and owning — clothes. Now RTR has announced a partnership with Williams-Sonoma's West Elm brand to allow subscribers to rent soft home decor, including quilts, blankets and pillows.
CNBC's Julia Boorstin takes a look at the increasingly elaborate marketing "activations" media companies are setting up at SXSW 2019.
This year's best picture award is a true toss-up, with Disney Marvel's "Black Panther" and Netflix's "Roma" both having good shots.
Analysts who spoke to CNBC mostly said the issues faced by the gaming heavyweights go beyond competition from the hugely popular Fortnite.
Reddit wants to take digital ad market share away from Facebook and Google.
Bloomberg reported on Friday that Activision Blizzard, the video game publisher behind blockbuster franchises such as "Call of Duty," "Diablo" and "Warcraft," plans to announce jobs cuts on Tuesday.
The former Google exec and AOL CEO is launching "the dtx company," which will invest in direct-to-consumer start-ups and work with these brands to help them scale.
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Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
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