Michelle Castillo is a reporter for CNBC Digital, covering advertising and media. Previously, she was a digital media reporter for Adweek, and has covered media and entertainment for publications including the Los Angeles Times, The Hollywood Reporter and Time. Castillo graduated from UCLA and received her master's degree from Columbia University Graduate School of Journalism.
Netflix believes it has room to grow in terms of engagement, which it calculates as median view time. However with more competitive services are entering the field, it may make it hard for the company to grow that metric.
Netflix missed its subscriber addition projections for the first time in five quarters, leading shares to tumble. The company added about 1 million fewer subscribers than it estimated.
Netflix is expected to add more subscribers internationally and domestically than its guidance. But some analysts are worried increased competition, "underwhelming" content and the share's growth may make it hard for Netflix to keep winning.
The potential of finding a bargain online during Amazon Prime Day is also creating a marketing boost for Amazon's competitors, including eBay, Walmart, and Best Buy.
About 36 percent of Facebook employees are women, and the company has achieved pay parity. But the numbers of black and Hispanic engineers and executives are stagnant, and in some cases, decreasing despite efforts to increase diversity.
Facebook is offering augmented reality ads, which allow people to have virtual experiences using their mobile phone's camera. It's an experience that is considered one of Snapchat's key ad offerings.
YouTube will start adding previews and links to written news articles in its search results in order to combat fake news around current events and hot-button topics. It will also provide more global support to news organizations.
While Amazon Alexa has the bigger market share and leg up in commerce, Google may have an advantage at natural language processing thanks to its history as a search giant.
Reddit is trying to turn its loyal 330 million Redditors into valuable advertising revenue. It's been heavily pitching advertising agencies and unveiling new ad products.
If a musician is your face and impossible to avoid thanks to advertising - like Drake was during the "Scorpion" release on streaming music platforms Spotify and Apple Music - it's hard to judge merit on a fair basis even for a popularity contest.