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Sports Business National Football League

  • The business of Tom Brady

    Tom Brady, New England Patriots quarterback, discusses his endorsement deals with Under Armour. And Bob Kraft, The Kraft Group chairman & CEO, and New England Patriots owner, weighs in.

  • Innovating sports medicine: Tom Brady

    Tom Brady, New England Patriots quarterback, talks about TB 12 sports therapy and the upcoming football season. And Bob Kraft, New England Patriots owner, weighs in.

  • Kraft's 'cardboard' indicator

    Bob Kraft, The Kraft Group chairman & CEO, and New England Patriots owner, shares his take on jobs and the outlook on the U.S. economy. Throughout the country we are pretty strong, says Kraft.

  • New York Giants’ Leonard Marshall (70) is shown during an NFL football game against the Tampa Bay Buccaneers in Tampa Bay, Fla., Nov. 24, 1991.

    Some NFL pros run into financial trouble after retiring. Now a former football star wants to help those players invest their money.

  • Oscar De La Renta teams up with Shinola

    Oscar De La Renta CEO Alex Bolen discusses the state of luxury retail and is bullish on future of digital resources.

  • Helping former pro athletes invest wisely, with Leonard Marshall, Playbook Franchise Fund partner and former New York Giant, and Steve Levenson, Playbook Franchise Fund Founder.

  • NFL media stocks market check

    CNBC's Dominic Chu looks at where analysts stand on media partners of the NFL.

  • Big biz of bookmaking

    The pro football season is preparing to kick off, but one Las Vegas bookmaker has already picked the winner of Super Bowl XLIX.

  • NFL sideline technology is about to get a different look. A view here of a preseason game at Lambeau Field in Green Bay, Wisconsin.

    As the NFL returns, the view from the sidelines may look a little different, with new technology in stadiums and on the field this season.

  • NFL going high-tech

    This NFL season, football fans will benefit from a range of new technology designed to boost ratings and ticket sales. CNBC's Julia Boorstin explains how fans can access data about their favorite players' performances.

  • Big biz of bookmaking

    The NFL season kicks off tonight. John Avello, Wynn Sports Book executive director, joins "Fast Money Halftime Report," to discuss his top picks for the Super Bowl, and bets on college football versus pro football.

  • CNBC's Julia Boorstin discusses the return broadcasters expected from NFL football. Boorstin says CBS has the rights to eight Thursday night games for $275 million.

  • CNBC explains the brands, labor battles and big contracts that are X's and O's in the playbook of a huge US moneymaker: the NFL economy.

  • NFL kicks off 2014 season

    David Briggs, NBC Sports, provides a preview of this season's NFL season beginning with Thursday night's game between the Green Bay Packers and Seattle Seahawks.

  • FanDuel raises $70 million

    FanDuel has announced $70 million in new funding. CEO Nigel Eccles discusses the growth of fantasy gaming.

  • NFL gets tough on domestic violence

    The NFL announces it will impose strict penalties for incidences of abuse and sexual assaults. NBC's Dave Briggs discusses the NFL's strict stance against domestic violence.

  • NFL toughens domestic violence guidelines

    The NFL has imposed forceful penalties for domestic violence and sexual assaults. CNBC's Dominic Chu reports two time offenders face banishment from the league.

  • Fantasy football

    "Eighty percent of fantasy players tell us they expect to be playing in a decade, and half say they will play until they die," said an expert.

  • Investors have been banking on a decline in the popularity of golf, with stocks that have exposure to the sport seeing an increase in short interest.

  • Helmet Cam by Sports Video Innovations.

    A new helmet with an embedded HD video camera is taking professional and college football by storm.