The 2019 Super Bowl was watched by the fewest people in 11 years, according to preliminary ratings figures from research firm Nielsen.
CNBC's Julia Boorstin and Mike Jackson, former marketing VP for General Motors, discuss some of the biggest Super Bowl ads and their effectiveness.
If Twitter mentions are anything to go by, PepsicCo and brewer Anheuser-Busch InBev (AB InBev) both did pretty well out of their marketing investments during the Super Bowl 2019.
The New England Patriots beat the Los Angeles Rams 13-3 on Sunday to capture a National Football League record-tying sixth Super Bowl title.
CNBC's Eric Chemi reports on how different the business, tech and economic worlds have become in the 17 years since Tom Brady made it to his first Super Bowl.
As fans place their bets on which team will win the Super Bowl, advertisers are also placing (multi-million) bets that their commercials will pay off.
Barkley is following in the model of Rob Gronkowski, promising to save all his on-field salary while living only off his endorsement income.
Gambling wins are considered income, and the IRS expects you to report it every year at tax time.
Started in 1987, the Gatorade dunk has evolved into an iconic event that has put the PepsiCo's sport drink brand on center stage.
Jim Cramer sits down with Carbon CEO Joseph DeSimone to hear about the tech unicorn's partnerships with Adidas, Ford, Ridell and more.
Patriots owner Robert Kraft credits the team's success to one thing that, he says, works in sports and in business.
CNBC's Eric Chemi talks with players on both the Patriots and Rams about their financial hopes off the field.
The NFL is testing out the first helmet to be made with 3D printing. Each helmet is custom-made for a player based on a scan of his head. Former players like Peyton Manning are excited about the custom fit and potential to make football safer.
The NFL is testing out the first helmet to be made with 3D printing. Each Riddell helmet is custom-made for a player based on a scan of his head. Former players like Peyton Manning are excited about the potential to make football safer.
As the New England Patriots prepare to play the Los Angeles Rams at the Super Bowl, kicking off at 6.30 p.m. ET on February 3, retailers, broadcasters and sponsors will be waiting to cash in on the biggest sporting event in the U.S.
Michelob Ultra, the fastest growing beer brand in the U.S., is trying to keep driving growth by reaching out to the Super Bowl's Latino audience with its new ad.
Many Americans in places where sports betting is legal for the first time are beginning to make wagers on the Super Bowl, including some bets on the performances of individual athletes.
New England and 41-year-old quarterback Tom Brady will be going to their third consecutive Super Bowl after they beat the Kansas City Chiefs 37-31 in overtime on Sunday, with the Los Angeles Rams standing between the Patriots and a sixth NFL title.
When the Kansas City Chiefs, New England Patriots, St. Louis Rams and New Orleans Saints take to the field on Sunday to square off for a Super Bowl berth, each team will share one strikingly similar connection.
CNBC's "Power Lunch" team is joined by Nick Lowery, a former NFL star, to talk about how his stock draft picks are soaring.