CNBC News Corrections

Tom Brady #12 of the Tampa Bay Buccaneers passes against the Dallas Cowboys during the third quarter at Raymond James Stadium on September 09, 2021 in Tampa, Florida.
The Buccaneers vs. Cowboys game was the most-viewed NFL opener since 2015

This article has been updated to reflect that viewership on NBC TV peaked at 25.4 million and that, according to EDO, crypto and financial services companies shared 8.8% of total search engagement for ads during the game and gambling companies shared 1.7%.