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Vancouver 2010 Olympic Games - Special Report

  • When a company spends millions to put their company name on a major stadium, controversy often follows as the value of such an expenditure is difficult to track. Major stadium naming deals have also seen another trend: corporate failures.Throughout the booms and busts of the American economy, many companies who have chosen to embark on a naming rights contract have seen their companies suffer financially or even collapse within several years of a naming deal. Although external, indirectly relate
    Stadium Naming Deals Gone Bust

    When a company spends millions to put their company name on a major stadium, controversy often follows as the value of such an expenditure is difficult to track.

  • A Different Kind of Olympic Drama: Foreclosure

    The Whistler-Blackcombe resort, where the Alpine events such as snowboarding and ski-jumping are being held, could go into foreclosure this week, smack dab in the middle of the Olympics.

  • Canadian flag
    No Canada?

    When an Olympics comes to a country, they try their hardest to get to the top of the medal count.

  • Bode Miller of the United States competes in the Alpine skiing Men's Downhill.
    One-on-One With Bode Miller

    Before Bode Miller won the bronze in the downhill yesterday, we spoke with him about that "60 Minutes" interview, how people perceive him and what, if anything, he'll do to change it.

  • Al Michaels
    Miracle On Ice: One-on-One with Al Michaels, 30 Years Later

    For the 30-year anniversary of Miracle on Ice, we sat down with the game's play-by-play announcer, Al Michaels, who uttered one of the most famous calls in history during the famous game between the United States and Russia at Lake Placid that day.

  • Julia Mancuso of the United States celebrates winning the silver medal during the medal ceremony for the Ladies' Super Combined on day 7 of the Vancouver 2010 Winter Olympics
    Julia Mancuso's Star Rises

    There was so much hope behind American skier Lindsey Vonn that many of forgot about Julia Mancuso. But focus is now on the 25-year-old beauty after she finished behind Vonn in the downhill and also took the silver in the combined yesterday.

  • "Miracle On Ice" Still A Hot Seller

    Thirty years ago, the United States beat Russia in an Olympic hockey game now dubbed “The Miracle on Ice.” We spoke to Howard Schwartz of Grandstand Sports, who has exclusive rights to “Miracle” memorabilia.

  • Japadog Big Bites
    Japadog: Gold Medal Cuisine

    You’ll hear all about how everyone wants those red Canada mittens that had been on its way of selling out millions before Oprah mentioned it. But that’s not the best business to hit the Olympics.

  • Apolo Anton Ohno of the United States celebrates winning the bronze medal for the men's 1000 m short track speed skating at the Vancouver 2010 Winter Olympics.
    Marketers Say Oh Yes To Ohno

    The window to cash in on marketing deals for Olympic athletes is very short, but another good games ensures that American speedskater Apolo Anton Ohno, who has so far won a silver and bronze, can be relevant for years to come.

  • Vancouver 2010 Winter Olympics gold medal
    The 25 Most Marketable Winter Olympians

    As the 2010 Winter Olympics come to a close, we wanted to know which athletes made the most of their Olympic opportunity.

  • Zac Parise of the US scores the equalizer against Canada in the men's 2010 Winter Olympics ice hockey final.
    Will Gold Medal Game Help NHL?

    As Sunday's gold medal hockey game between Canada and the United States forged on, NBC advertised at the NHL at breaks as if to say, "If you like this, you'll like us."

  • Nikki Yanofsky sings during the opening ceremonies at the BC Place for the XXI Winter Olympic Games.
    Canadian TV Broadcaster Sees Green In Olympic Theme Song

    When executives for Canadian television started dreaming up their coverage for the Olympics in Vancouver, they didn’t just want to commission a theme song to play on its telecasts. They wanted to own it.

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  • Proposed design for iCITY
    London’s Olympic Legacy: 'Silicon Roundabout' to 'Tech City'?

    The media center at London’s Olympic site has moved one step closer to being transformed into a world-class technology hub with the potential to generate more than 4,000 jobs.

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