The mega-event would cost Japan's national government 801.1 billion yen ($7.03 billion), Japanese newspaper The Mainichi reported on Friday.
Money spent on deals is set to rise 4.9 percent this year, with most of the cash going on sports, according to data by the World Advertising Research Center (WARC). However, only 19 percent of sponsorship professionals say they can measure ROI.
The first meeting between incoming U.S. Olympic Committee CEO Sarah Hirshland and gold medal-winning gymnast Aly Raisman did not go particularly well. USAToday reports.
Running apparel and accessory retailer Brooks Sports has never been more successful despite volatile consumer patterns, CEO Jim Weber tells CNBC.
The head of Russia's Olympic Committee said Wednesday that the IOC had reinstated his organization's membership.
The Pyeongchang Winter Olympics has been hailed as the most tech-centric ever — Tokyo wants to beat that record in 2020.
For Olympic stars like Chloe Kim, a flood of endorsement deals will come with their own financial challenges.
Mirai Nagasu wore Hou's earrings when she became the first U.S. Olympian to land a triple axel.
In Singapore, gold medalists take home $1 million.
"I actually just stepped away from my social media for the entire time I was competing," the 22-year-old says.
South Korea has spent about 240 million won ($223,237) on Kim Yo Jong's Olympic visit.
A Russian Olympic medallist has left the Pyeongchang Winter Games on suspicion of doping, a team official said Monday.
"It was a defining moment in my life," says eight-time medalist Apolo Ohno.
"All my life I've been fighting."
Hosting the Olympics has become an increasingly expensive venture, with a number of hosts going into debt.
"When something is deemed particularly important ... North Korea finds a way of getting what it needs for it."
"Don't take it too seriously," says Red Gerard.
Taking part for the first time ever in the Winter Olympic Games are five tropical nations.
Only a few years ago, the figure skater was struggling.
Restrictions on the freedom of information, and the media, in North Korea are the most stringent in the world.
South Korea has racked up losses from hosting the Winter Olympics, says economics professor.
Comcast had 500 people working on the Super Bowl broadcast last Sunday, Roberts said. It's deployed more than 3,000 people for the Olympics.
Despite not being known for snowy climes, a handful of African nations will be represented at the Winter Olympics.
When Pyeongchang first pitched itself to host the Olympic games, few people could even locate it on a map.
Experts believe that relations between North and South Korea will return to "business as usual" once the games have ended.
Despite brutal injuries, the U.S. athlete is on track to be the greatest ski racer of all time.
North Korea's military parade ahead of the Olympics may be an attempt to upstage the games and stir fear, observers say.
North Korean leader Kim Jong Un's sister will be part of the North's delegation coming to South Korea for the Pyeongchang Winter Olympics, Seoul said Wednesday.
The Olympics are the world’s premiere international sporting event, featuring thousands of athletes from around the world, and affecting global commerce, politics and diplomacy.